How does Macbeth’s character change throughout the play? Essay

The play of Macbeth, written by Shakespeare is all about power, greed, betrayal and temptation. It is about ambition overriding inhibitions and the conscience of a good man. The paly Macbeth demonstrate how a popular, brave, honourable soldier could commit treason against a kind, devoted King, and slowly disintegrate into an evil tyrant who had lost all human emotions all because he was gullible and was too obsessed about his own goals. Although the three witches and his wife had contributed much into Macbeth’s downfall, if he had not been so susceptible, the play Macbeth would not have been a tragedy. At the beginning of the play (Act 1 Scene 2), Macbeth was portrayed as one who was loved and admired by many. He was said to be tough and courageous as he had â€Å"with his brandished steel which smoked with bloody execution like Valour’s minion, carved out a passage†¦Ã¢â‚¬  and was also described as a â€Å"worthy gentleman†. Before Macbeth fell into the witches’ trap, he was loyal to the throne and Duncan. He fought fearlessly for the country and was then rewarded with a thaneship of Cawdor. Banquo was Macbeth’s best friend; they fought side by side in their battles and were companions. They were concerned about each other as seen from (Act 1 Scene 3) where Banquo advised Macbeth not to believe in the witches’ prophases and that they were probably going to betray him at the end. Macbeth was a loving husband. Macbeth and lady Macbeth had an affectionate relationship where Lady Macbeth was Macbeth’s â€Å"dearest love†. Even far away from home in a battle, Macbeth still managed to write a letter to his wife, which further showed his care for Lady Macbeth. In the early stages of Act 1, Macbeth was a successful, admired soldier; he was a good friend and he was a loving husband, but all was about to change. Macbeth’s weaknesses were illustrated fairly early in the play. When Macbeth and Banquo saw the witches, he was afraid and was totally consumed into his own thoughts. He was unable to hide his feelings, was extremely superstitious and was morally weak. He did not completely believe the witches’ predictions at first, however, when he had received the news about his reward of the thaneship, he became totally obsessive in his ambitions to become the King. When Macbeth was uncertain if he should murder the King or not, his wife’s simple emotional blackmail placed him right back on his track of evil. His incapability of hiding his emotions were later shown again in Act 1 Scene 6 where he had failed to meet Duncan at the gate. Presumably, he was nervous and was deciding whether to kill Duncan or not. In contrast, Lady Macbeth was able to act in front of Duncan and pretended to be an innocent host. From the events of the first several scenes, it may seem that Lady Macbeth was the one who had driven him to this evil and that Macbeth was the innocent one who had been pushed into committing a crime he did not want to complete, however, as the circumstances of the play progresses, so did his character. When the â€Å"deed was done† and the blame was placed upon the grooms, Macbeth was tremendously remorseful for what he had done. He still had a conscience and was aware that what he had done was immoral. He was religious and claimed that he could not say â€Å"Amen†, could â€Å"sleep no more† and wished the knocking would wake Duncan. He was repentant for the murder and said the blood on his hand was â€Å"a sorry sight†. He was fearful of his action and was worried about if anybody had heard him. He was so nervous that he had brought the dagger with him out of the murder scene and was too terrified to return. On the next day, when Duncan’s deceased body was found, Macbeth knew his guilt and killed the grooms as an â€Å"act of fury†. The killing of the grooms was unnecessary in terms of hiding his responsibility for the killing of Duncan, but the killings and the emotional speech Macbeth defended himself with had instead created suspicion. To cover-up his act of treason, he blamed the murder on Malcolm and Donalbain whom had fled from Scotland and was therefore unable to defend for them. Act 2 showed the gradual change of Macbeth’s character. After the murder of the King, he was remorseful for what he did and the deed itself could be blamed on Lady Macbeth. However, he did not stop there; he framed and killed two innocent grooms that could not have known what had happened in the previous night. He also stated that Malcolm and Donalbain were behind the murder. At this point of the play, it was noticeable that Macbeth was going to kill anybody who would stand in his way or pose as a threat to his throne. Macbeth had achieved his goal and became the emperor, yet, he was not satisfied and was distrustful towards anybody, even his best friend and his wife. Duncan trusted Macbeth, and he betrayed him, naturally, Macbeth believed that he could depend on no one. He distanced himself from his friends and family and deceived them. The only thing that was remotely â€Å"friends† to him were the witches whom he totally depended on and trusted. Macbeth was no longer a brave, honourable soldier. He was a tyrant and a coward. He recognised that he felt guilty about killing people and therefore hired two â€Å"low life† murderers to kill his best friend and brainwashed them into thinking that Banquo made them poor. Macbeth was no longer killing to silence them, but killed for jealousy and anger. He was jealous that Banquo had a son and was angry that he had none. In the brainwashing of the murderers, he had also persuaded himself that what he was doing was in fact right. His distrust was further demonstrated by the sending of a third murderer to spy on the two murderers as well as the murder of the two murderers. Act 3 showed the erosion of the nobility of Macbeth. He gradually became more and more evil, he was suspicious, he had cut himself off from everybody and was on his official â€Å"killing spree†. Macbeth no longer considered about killing, but became more impulsive in comparison to the murder of Duncan and were irrational acts of tyrants. It did not take him long to make up his mind about an assassination. Despite the evil shown in early Act 3, a small speck of guilt and ethics had remained in Macbeth’s character, but not for long. In Scene 4, when there was the banquet, he was aware that Banquo was killed. He saw Banquo’s ghost and was terrorised with his own guilt. After that ordeal, he had given up his sense of righteousness. From that point, he stopped feeling guilt for anything he did and began his plan to kill Macduff and his family whom were totally innocent. Macbeth was not paranoid about people knowing that he killed Duncan anymore and thought that there was no way for him to cover up the murder anymore. In Act 4, Lady Macbeth became mad because she had suppressed so much of her feelings and it became obvious to the doctor that Duncan was murdered by Macbeth and Lady Macbeth and they did not seem to be too surprised. When Lady Macbeth committed suicide in Act 5, it was evident that the affectionate relationship between Lady Macbeth and Macbeth did not exist anymore. Macbeth felt sorry for the death but was not terribly saddened. He was numb to death and had a loss of natural human feelings. It was until the very end of the play and Macbeth’s life when he finally understood that the witches had betrayed him. Even when the Birnam Wood began to move, he still relied on the witches’ prophecies of that â€Å"none of women born† shall harm him until Macduff told him that he was born by a Caesarean section. Regardless of his evil acts, he had still fought an honourable fight and was brave to the end. He faced thousands of soldiers by himself which showed his courageousness similar to the beginning of the play. He knew it was too late to turn back and once again and for the final time felt remorseful because there was nobody to depend on anymore. The play of Macbeth is about dictatorship, greed, treachery, betrayal and temptation. The play showed how a good man can quickly change into the most evil person because he fell into temptation. He had committed one evil deed which had caused him to do worse and worse. He lost trust towards all his friends and his family and had broken contact with those who loved him and instead depended on evil and entirely trusted them. Macbeth’s character had changed throughout the play because he was affected by evil and his own conscience.

Audit of Automobile industry Essay

AUTOMOBILE INDUSTRY IN UK United Kingdom has been a colossal manufacturer of automobiles in last 10 years. Producing more that 8 million vehicles and engines and exporting more than 80% of these, UK automobile industry stands as a driving force of its economy. The automobile industry generates a yearly turnover of around 55 Billion Pounds and largest value from exports. Nevertheless, the country that has automobile players like, Alexander Davis, Aston Martin, Bentley, BMW, Ford, Honda, Jaguar, etc., is still said to be under a vast influence of dwindling supply chain and its dependence on foreign market. Let us scrutinize the situation of UK automobile industry by doing an internal and external environmental audit. INTERNAL AUDIT Internal environmental audit is performed to understand the position of industry with respect to its own environment. SWOT is one of the tools used to perform internal audit which is employed for studying the strengths, weaknesses, opportunities and threats of the subject. STRENGTHS The strengths of UK’s automobile industry: 1. Largest Revenue generating sector UK’s auto industry yearly contributes around 12 Billion Pounds to the economy of UK by generating revenue of more than 55 Billion Pounds, annually. 2. Diversity in products Products manufactured by UK automobile industry range from various premium and sports cars to commercial vehicles and engines. Around 80% of this is exported, yearly. 3. Chief employment generator The automobile industry in UK is a major employment generating sector, offering wide range of employment opportunities in manufacturing and R&D. WEAKNESSES 1. Disparity between manufacturers UK’s automobile industry is known for having an austere disparity between its manufacturers, which stands out to be a major weakness of this industry. 2. Depleted Supply Chain Supply chain of UK automobile industry is going through an appalling phase. A potent supply chain and its capacity is an important factor in determining market expansion and foreign investment. Extensive improvement, in the supply chain of UK automobile industry, is essential. 3. Dependence on foreign markets As the UK car industry exports around 80% of its produce to foreign markets, it is under the risk of getting directly dependent on economic crisis of other markets. UK motor industry should focus on reaching as many markets as possible to ease risk. OPPORTUNITIES 1. Providing eco-friendly vehicles UK’s automotive industry has been constantly active in innovating new products to provide a safe and eco-friendly environment, hence opening up string of opportunities. 2. Investments by Global OEMs In the year 2013 many global equipment manufacturers have announced investments in United Kingdom. Through these strategic alliance UK auto industry is believed to benefit significantly. THREATS 1. Soaring cost of Raw Material The cost of raw material has been ever rising; hence, the manufacturers pay more for procuring raw material every year. This eventually raises the price of automobiles. 2. Increasing competition With new companies coming in UK along with foreign direct investment the competition is bound to soar, ultimately increasing threat for existing companies. Bottom-line is that in spite of challenges faced by automobile industry in last decade, it is resurging from its downfall and looking forward to producing more number of vehicles this year. EXTERNAL ENVIRONMENTAL ANALYSIS The automobile industry in UK has been tactically working towards creating new opportunities and enhancing technology. It has extensively slogged to make UK more attractive for foreign investors. Through automotive industry’s external analysis, we shall study influence of external factors on the industry. The two major models discussed here are PESTLE Analysis and Porter’s Five Forces’ Model. PESTEL ANALYSIS Political To ensure there is no monopoly created in the industry, certain policies restricting firms from forming cartels and fixing price have been implemented. They also control the size of automobile companies. Economic With the advent of increasing inflation across the world, it is predicted that the purchase of automobiles shall increase in coming years. Also, globalisation has opened doors for foreign investors in UK. Social Recent researches show that young population in UK is declining and older population is rising. Hence, it is advisable that companies focus on creating more products catering to smaller families and older population. Technology Increased focus on providing eco-friendly vehicles has encouraged industry to continually invest in research and development. With popularity of new designing softwares, Global Positioning Systems for navigation, etc, technology has advanced two folds. Environmental As people are getting more aware and concerned about a healthy environment, it is imperative to create products that are eco-friendly. Hence, it has created a pressure on the industry to focus on environmental issues as well. Legal A few legal policies have been imposed by UK government like compulsory fitment of Electronic Stability Control and Tyre Pressure Monitoring Systems in all the cars produced. PORTER’S FIVE FORCES’ MODEL 1. Threat from new entrants Automobile industry being capital extensive demands a lot of money to venture and uphold. In order to sustain, present automobile companies have augmented their production, enforcing new entrants to enter only on large scale. 2. Bargaining Power of Suppliers Due to increase in globalisation the industry has suppliers not only from UK but also from across the world. Hence, the bargaining power of suppliers is limited. As some manufacturers have joined hands with OEMs from China and India others source materials from UK itself. 3. Bargaining Power of Buyers This model brings forth the fact that purchasers have a power to regulate the market and increase competition. As consumers have access to extensive information and choice of numerous brands across the globe they definitely stand to have a better bargaining power. 4. Competition from Substitutes Substitute products are those that can be consumed in place of any product. For instance, people of UK can as well use public transport instead of private cars. They may also consider the option of using rented cars. 5. Existing Competition As UK is home to around 50 car manufacturers selling 200 models, the internal competition among the companies is inevitable. Apart from the local car manufacturers like GM, Ford, etc, the foreign manufacturers are also giving a lot of competition. The external influences play a major role in casting future of automobile industry in UK. Analysing the internal as well as the external environment of UK’s car industry helps identifying how it has been performing and what is the scope for improvement. United Kingdom offers an array of car models in a highly competitive market. Nonetheless, it is still facing a lot of issues in recovering from the past downfall. Market experts predict that the industry shall still be able to cater to the new more demanding market.

Master’s Prepared Interview Essay

The Master of Science in Nursing with an emphasis in nursing education can be understood in further detail by an interview process outlining a person’s career overview, graduate educational experience and their present vocational position. The individual chosen (D.C.) is a mentor, who is handing down the baton to me, as the clinical instructor for a group of nursing students at Biola University. D.C. has numerous years experience as a bedside nurse as well as an educator. Overview of Career D.C. always knew she wanted to be a nurse and began nursing school at the young age of 17. In 1977, she received her Advanced Degree in Nursing (ADN) from Umpqua Community College in Roseburg. She went on to receive her Bachelor’s Degree in Management from Georgefox University, in Newburg, Oregon. The positions she held included: working as a bedside nurse for three years, a nurse in critical care for seven years and a supervisor/manager for 20 years. This 30-year experience took place at a community hospital called Providence Health and Services, in Oregon. Graduate Education D.C. went on to receiver her Master’s in Leadership and Nursing Education from Warner Pacific University in Portland, Oregon, from 2006-2008. While attending graduate school she continued to work at Providence Health and Services. Her current position made it necessary to go back to school because the institution was requiring all supervisors to have a Master’s degree. D.C. enjoyed her on-line educational experience from Warner Pacific. After her degree, she became the manager/director for  multi-services including: wound care, care management, social  services, medical-surgical and telemetry units. This took place over a four-year period and then D.C. became the Director of Education at Providence for an additional three years. This is where she taught for the University of Great Falls, Montana for their RN to BSN satellite program. D.C. taught live, virtual classrooms with students from many states. She retired from Providence in 2011 and moved to California with her beloved husband, who became the Dean of Rosemead, at Biola University, in La Mirada, California. Present Position Soon after her move to California, D.C. was asked by the nursing department of Biola University, if she would consider teaching for them. She said no at first but then was enticed to begin as a part time clinical instructor for the Bachelor’s in Nursing Program. She began as a community health instructor and then applied for the full-time position as an Associate Professor. She taught Management and Leadership in the fall and Nursing Community in the spring. D.C. is a Level Coordinator for all level 3 activities in the nursing department and part of the administration team as well. Competencies learned in the graduate program included team building, coaching, developing unity and administration skills. Some of her various certifications over the years include: Medical/Surgical Certified, ACLS, PALS and NRP. She also is a master trainer for crucial conversations and a senior facilitator for select interview training. While at Biola University, D.C. also took 80 hours of epidemi ology online through the Center’s for Disease Control. She is also part of the FEMA disaster response program and held an earthquake preparedness day at the university this year. Her graduate degree gave her all the necessary tools to confidently teach at a university level. Pearls of Wisdom For any student in a graduate program it is essential to have a mentor who can give you advice. Words of wisdom from D.C. included â€Å"Everything is a conversation. Even if the conversation is  painful, be open and honest.† The next golden nugget from D.C. was, â€Å"Just do what’s next and pretty soon you’re done.† This helped me to realize to take one step or one assignment at a time and not look with fear to the future. D.C learned organizational skills and was able to write specific objectives for nursing education. Her thesis was on how to be a new graduate with confidence and competence. She learned a new appreciation for people cultural diversity. One thing she learned the most about herself was that she was biased. She encouraged me to question my biases and assumptions in everything we do. These were some incredible tools I will take with me as I continue through the graduate program. Conclusion The effects of graduate education can enhance your skills, increase your knowledge, give you more awareness culturally, enable you to have better organization and make decisions, as well as become a better communicator. D.C. felt she was able to practice her new skills at the hospital she was already working for in a safe environment with people she trusted. What was affected the most in D.C.’s experience during grad school was her attitude. She gained a broader perspective and realized there was so much to gain from others. She felt her graduate degree gave her critical thinking skills that she can use forever. D.C. was an excellent example of someone who has used their graduate degree to the fullest extent as teacher, mentor, advisor and facilitator. The Master of Science in Nursing can be understood in further detail by an interview process outlining a person’s career overview, graduate experience and their present career. I have gained a clearer understanding of the benefits of a graduate degree and am excited to be on this journey with fellow nurse enthusiasts.

Nature of Logic and Perception Paper Essay Example | Topics and Well Written Essays - 750 words

Nature of Logic and Perception Paper - Essay Example If man develops a habit of analyzing his thinking, all his actions will take a positive direction, for it is mind and thinking which control all the actions and steps taken by man. Linda Elder and Richard Paul (2000) have suggested seven universal intellectual standards, which are thought to be the scale to measure the intellect that includes clarity, accuracy, precision, relevance, depth, breadth and logic. Both logic and critical thinking contain intimate relationship with each other. Critical thinking aims to draw out truth with the help of logic, though logical alone cannot facilitate critical thinking in respect of acquiring the truth, yet it paves the way towards discovering which is correct and true. Critical thinking, Scriven & Paul submit, is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action. (Retrieved in criticalthinking.org) Critical thinking lays stress on in-depth examination of one’s own ideas, notions and opinion. Through critical thinking, a rationale person defies and confronts his poignant as well as egotistical mode of thinking and perceiving. A significant proportion of people in society lack mental competence necessary enough to under stand something and give proper reply to some specific logical question by applying critical thinking. Further, such individuals are not so intelligent to apply critical thinking skills to discover the truth. Mentally deficient, stupid, silly, idiot and insane people lack critical thinking, and ignorant and gobbledygook individual also lie in the same category. Such people seldom use their intellect while estimating a comment, view or notion due to their superficial and shallow observation of self

Acid base and redox titration of vitamin C Lab Report

Acid base and redox titration of vitamin C - Lab Report Example 1:1 Moles of vitamin C 0.0031938mol Mass of vitamin C 0.564g Percent of vitamin C in the tablet 85.5% Table 2:The table below summarizes the results if the redox reaction experiment Data Trial Mass tablet used 0.67g Molarity of I3- (moles/L) 0.0990mol/l Initial volume of I3- (mL) 4.1 mL Final volume of I3- (mL) 28.6 mL Volume of I3- used 24.5 ml Moles of I3- used 0.0024mol Vitamin C: base molar ratio 1:1 Moles of vitamin C 0.0024mol Mass of vitamin C 0.43 g Percent of vitamin C in the tablet 64.18 % The equations used to find the answers in the trials are written bellow, Equation for table 1 C6H8O6(aq) + NaOH(aq) -> H2O(l) + Na+(aq) + C6H7O6-(aq) Equation for table 2 C6H8O6(aq) + I3-(aq) -> 3 I-(aq) +C6H6O6(aq) + 2H+(aq) Discussion/Conclusion:Chemical properties of substances initiate reactions. The reduction property of vitamin C, for example, is responsible for the chemical’s property to initiate reactions with other chemicals. The acid has a high tendency to donate electron s to other chemicals forming a basis for reactions. Based on stoichiometry and known information of a chemical in reaction with vitamin C, elements such as the number of moles and even mass of vitamin C can be determined from a reaction that can be either an acid base reaction or a redox reaction. The acid base reaction involved sodium hydroxide solution, the base in the reaction, and vitamin C, the acid. The equation for the reaction is given as follows C6H8O6(aq) + NaOH(aq) -> H2O(l) + Na+(aq) + C6H7O6-(aq) Vitamin C was oxidized in the process while sodium hydroxide was reduced. The redox reaction is on the other hand represented by the following equation, C6H8O6(aq) + I3-(aq) -> 3 I-(aq) +C6H6O6(aq) + 2H+(aq) The oxidation reaction is given by the following equation C6H8O6(aq)->C6H6O6(aq)+... Chemical properties of substances initiate reactions. The reduction property of vitamin C, for example, is responsible for the chemical’s property to initiate reactions with other chemicals. The acid has a high tendency to donate electrons to other chemicals forming a basis for reactions. Based on stoichiometry and known information of a chemical in reaction with vitamin C, elements such as the number of moles and even mass of vitamin C can be determined from a reaction that can be either an acid base reaction or a redox reaction. The acid base reaction involved sodium hydroxide solution, the base in the reaction, and vitamin C, the acid. The equation for the reaction is given as follows C6H8O6(aq) + NaOH(aq) -> H2O(l) + Na+(aq) + C6H7O6-(aq) Vitamin C was oxidized in the process while sodium hydroxide was reduced. The redox reaction is on the other hand represented by the following equation, C6H8O6(aq) + I3-(aq) -> 3 I-(aq) +C6H6O6(aq) + 2H+(aq) The oxidation reaction is given by the following equation C6H8O6(aq)->C6H6O6(aq)+ 2H+(aq) The reduction equation is given by I3-(aq) -> 3 I-(aq) From the chemical equation, vitamin C is oxidized while iodine ions are reduced. The accurate titration is the acid base reaction. This is because it offers the same percentage composition as indicated on the vitamin C tablet used. The experiments offered different results. While the redox reaction yielded a percentage composition of 64.19 percent, the acid base reaction yielded 85.5 percent. The difference in the numbers could be due to a number of errors. The first type of error that could have led to the difference is inaccurate measurement of the reactants. Such could occur in measuring readings in the titration process for the redox reactions.

Public Education is Killing the Creativity Essay - 3

Public Education is Killing the Creativity - Essay Example The main objective of developing an education system was not to nurture the talent and skills in people but rather to equip them with certain skills that would help bring up a pool of knowledgeable personnel to act as the labor force in the industries that were booming at the time. This ideology did not change even when the industrial era was over; since education kept on being passed like a culture and the old ideologies became perpetual through the time to the present as the same principles can be seen applicable to date (Robinson, 2011). Therefore, the idea of people being different with variable skills was not taken into consideration as a whole, because the educational idea focused only on developing academicians and not artists. It is at this juncture that interpersonal skills and talents that are embedded in various personalities were killed and buried as the educational system had no place for them. In essence, if one was not doing well in formal education he/she was readily regarded as a good for nothing as they would not provide any material well to the skilled workforce that was in need at the time (Robinson, 2011). However, these principles have slightly changed over time to incorporate co-curriculum activities among the courses offered in the formal education syllabus but the art related subjects have little or no significance when it comes to the overall grading of the students. For instance, students who are good in subjects like mathematics and the sciences but poor in art and music are regarded brilliant and intelligent as opposed to those who are good in arts but weak in core subjects hence often regarding them as academic failures. Therefore, the ideal of over-emphasizing certain subjects over the others kills the morale of those that are good in the areas that are not strongly emphasized in the academic programme (Robinson, 2011).

Finance Policy Assignment Example | Topics and Well Written Essays - 1500 words

Finance Policy - Assignment Example The strategic planning manager is entitled to reduce the acquisition amount so that the firm Alresford could take over Gibson at more profit and at a price less than the market price. The firm Alresford aims to take over Gibson ltd at a reduced price, which is less than the market value of the firm in order to obtain profits. c) Determine which of the strategic planning manager’s suggestions should be undertaken and specify the optimum life of the south division. Advise Alresford ltd. of the maximum amount it should now be prepared to pay for Gibson. The strategic planning manager’s suggestion of using the Alresford’s transport rather than the north division’s transport which could save the transport expenses by $ 600,000 annually results in a savings of $ 2,400,000 in four years. Even though such a change would increase the replacement cost by $ 1.6 million, yet such a type of system will result in a savings of $ 800,000 which the firm can use for other business restructuring processes. The system of dividend imputation was introduced in Australia in 1987 in order to avoid double taxation with respect to the income of a company. Before the introduction of the dividend imputation in Australia, there was double taxation because the companies paid tax on their earning income and the shareholders also had to pay tax on the dividends at a marginal tax rate, which provided the government double tax on a single company’s earnings. Here the difference with respect to dividend payment if the firm Alresford implemented the Australian dividend imputation system could not be clearly calculated as no provisions with respect to payment of dividend are provided. Therefore, there is no change in calculations with respect to payment of dividend if the Australian dividend imputation system is used. The system of Dividend Imputation allows the shareholders of the firm to obtain more

The Great War What were the war aims OR military strategies of the Essay

The Great War What were the war aims OR military strategies of the various belligerents in World War I How was the Great War the first truly global conflict - Essay Example Reflecting on what happened during the Russo-Japanese War, Block felt that this new, technological sort of war would destroy Europe. 1 A new belief circulated amongst European General Staffs that contingency plans needed to be made allowing them to win any future war they might come upon. The main problem that followed from this, however, was the fact that they did not understand the concept of modern war, and thus the plans they put together actually resulted in a catastrophic war of attrition. Four reasons actually caused this catastrophe. The first issue was the fact that industrialization resulted in weapons and equipment being made on a large scale. Next, there was a huge population growth which allowed for the manpower necessary to create the large armies necessary to fight the war. Third, reserves became a popular concept, and this allowed the armies to grow quickly. Last, the creation of large railroad networks allowed for armies to be supplied in the trenches. The combination of these four concepts would alter the face of war forever, and this resulted in a near death struggle by the end of 1914 that neith er country wanted nor expected. Furthermore, none of the European rulers could discover a way to end the terrible war or justify the large amount of men lost to it during the first months of war. Most of them, instead, focused on the next campaign, believing that it would finally win the war-and of course, it never did.2 Each side involved in the war had several issues it needed to face. These issues included figuring out how to mobilize the necessary items in order to actually but together a successful industrial war without completely destroying society as a whole. History indicated that a short, decisive war would be best (the only recent war standing out that stood out in contrast to this at the time was the American Civil War, which at this time was largely ignored as a usual war). The most recent wars, which has included the Russo-Japanese War and the Italian Unification Wars made many believe that modern wars could be quick, fast business forcibly decided by a few short battles. So, there was an overall feeling present in Europe that the European military establishments could win quickly. 3 However, they would be wrong, and they could not have necessarily guessed or understood that they would be. Obviously, they were searching for an answer and looking at things from optimistic perspectives, although they did not necessarily realize this at the time. They are not to blame, because even today, modern historians have problems understanding this war. If one, for example, decides to take a close look at memoirs and study each campaign, the picture simply becomes more and more complex. The only way one can truly understand this war is by taking a close look at military demography, economic systems, labor controls, and transportation theory. One can only understand the Great War by taking a close look via a material assessment in order to lift away obscurity. Therefore, one needs to conclude that three material factors led to the outcome of the war, and these two items include economic mobilization, human and resource mobilization. With this concept in mind, one can understa nd how each coalition developed its strategies to win the Great War. The outcomes of the Great War were serious indeed; the excessive force of economic

Business research and writing Paper Example | Topics and Well Written Essays - 2500 words

Business and writing - Research Paper Example Effective Corporate Social Responsibility is also an important asset to acquiring critical stakeholder resources. Consequently, firms who have greater and easier access to required resources are expected to be better positioned to exploit the cost structure benefits of organizational efficiency and thus more likely to gain a performance advantage over their respective competitors. This examination should assist CEO, manager and senior firm officers strategize for our organization in this age of social responsiveness. Most prominently, the arguments and results garnered here lend support for the organizational benefit of effective CSR. It outlines a path from ethical and social performance to financial performance superiority, and demonstrates that firm may use CSR and more specifically the intangible Corporate Social Reputation that it promotes, as a substantive element in deriving a workplace efficiency and subsequent competitive advantage. Scenario No. 7 Introduction Organizations today face increasingly multifaceted, and often competing, motives and incentives in their decision making. More and more people, including consumers and investors, feel that corporations owe something to their worker and the communities in which they operative which may entail sacrificing some profit at times. Organization’s ethically and socially responsible practices, commonly referred as corporate social responsibilities (CSR), have been shown to be advantageous. Furthermore, research has also claimed that being more ethical and socially responsible in business increases efficiency in the workplace. The Chief Executive Officer of the company has asked the author to research above claims. Therefore, the purpose of this report is to review available literature and recommend CSR policies to assist managers and senior firm officers strategize for organization. Corporate Reputation An organization can improve corporate reputation at the same time while working toward establish ing CSR, whether through incorporating higher human rights standards or by addressing environmental connections in the work ethic (Gaines-Ross, 2007; Speth & Haas, 2006). Reebok found that by incorporating internationally recognized human rights standards into its business practice it achieved improved worker morale, a better working environment, and higher-quality products (Holliday et al., 2002, p. 111). Manufacturing industries adopting sustainable measures are collaborating with institutions that support sustainable guidelines and are also improving and protecting their corporate reputations (Gaines-Ross, 2007; Grayson & Hodges, 2004; Holliday et al., 2002). According to Russell (2006), organizations that save money by cutting corners at the cost to the planet will be recognized as poor performers, which will ultimately affect the organization as incidents of environmental disaster will continue to linger in the minds of consumers. For example, in September 2006, the Dutch compa ny, Trafigura Beheer, which unloaded toxic sludge on the coast of Africa, killing 7 and making 50,000 people ill, has experienced the backlash from consumers for its poor decision (Gore, 2006; Russell, 2006). Trafigura Beheer focused on the financial cost associated with disposing of the toxic waste product and chose an easier method (Gore, 2006). The mistake made to ship the waste to Abidjan instead of processing it ethically has desecrated the company's

Some Aplication of Mechanical Engineering Term Paper

Some Aplication of Mechanical Engineering - Term Paper Example Mechanical engineering demonstrates its diversity in solving various challenges as mechatronics shows by providing a platform where sensors, actuators, signaling, electrical control, algorithms alongside computing assistance to provide stability to various connectivity needs in engineering systems. Apparently, the root of the name originates from mechanical and electronics, which implies that both phases of intervention towards solving specific challenges are crucial in the design of engineering products. Four main systems are managed in mechatronics namely, information, mechanical, computer and electrical, to provide a composite application in which mechanical engineering is put to test. Commonest application designs for mechatronics include home security applications, implant devices, jet engines, robotics, antilock brake, and intelligent highways among many more designs. The basic applications in this category appears to be and structural control (Bolton, 1995). To this end, the m echatronics aspect of mechanical engineering is considered key in industrial and semi-conductor revolutions as discussed below. Massive mechanical energy utilization fueled he industrial revolution that shaped the human civilization and introduced unprecedented differences to quality of life. Mechanical engineering designs formed the bulk of the industry that was rapidly taking shape from astronomical demand for energy to power the revolution. Gears and levers were among the commonest components of the mechanical engineering designs. Other components utilized in the revolution included cams and linkages that assisted in reduction of power demand and inefficiency incurred. Improvements towards the later stages of the revolution introduced mechatronics components that integrated electrical enhancement for the engineering designs (Fukuda, Harshama and Tomizuka, 1996). Learning from the potential that electronic enhancement could bring to mechanical designs, the world was prepared to

Mechanical Measurements Essay Example | Topics and Well Written Essays - 1000 words

Mechanical Measurements - Essay Example This technique is also sensitive to extreme temperatures because it affects the transition of the luminescent molecules (Mantel 2005). The PSP material is also used to develop coat for self adhesive tape and decals. This approach is preferable as it’s quick and easy during experimentation. It’s also reduces the time consumed for surface preparation as well as cost minimization (Mantel 2005). Pressure sensitive paint technique is also used in wind tunnels for pressure management. Due to the ability of this technique to provide field management, it produces global surface maps with better resolutions. Producing high quality global surface maps however requires a clear understanding of the e internal mechanisms of the technique as well as the functions, properties and experimental setup (Sullivan & Liu 2004). This technique has been found to be easier, more accurate faster and cost effective as compared to the use of pressure ports and computational fluid dynamics for exte rnal pressure management. ... mage illustrates the parts of the pressure sensitive paint device The pressure sensitive paint is made up of luminescent molecules that are distributed in an oxygen permeable polymer binder. When the PSP is exposed to ultraviolet rays, it causes the luminescent molecules to gain a higher energy state. In this state the molecules can decay is several ways such as shifting the energy to the polymer binder, conflicting with the oxygen molecules on the PSP surface and discharging the light (Mantel 2005). The luminescent molecules are sensitive to oxygen molecules therefore when they collide with the oxygen molecules, they react to produce light. The produced light is inversely proportional to the amount of oxygen molecules available on the surface. Most of the collisions between the luminescent molecules and oxygen occur when the PSP is under a lot of pressure, therefore the amount of light emitted is inversely proportional to the pressure on the surface. Hence the pressure on the surfac e is easily calculated from the amount of light emitted. However, the challenge with the luminescent molecules transferring the energy to the polymer binder is that the energy transfer requires increase in temperature therefore causing the temperature on the PSP surface to rise (Mantel 2005). This affects the ability of the luminescent molecules to react with oxygen and could lead to release of inaccurate results. The effects of the temperature rise are slight because in most cases the temperature rises by a few degrees. The use of PSP could also be challenging because of the nature of experiments and high level of sensitivity. Fig 2 schematic diagram of pressure-sensitive paint measurement system The  Moire?  technique  for  stress/strain  analysis The moire technique is used to determine

Business ratios and formulas a comprehensive guide Essay Example for Free

Business ratios and formulas a comprehensive guide Essay Net profit margin of the company shows how much the profit after-tax profit made by a business for every $1 generated in revenue or sales (Bragg, 2008). A higher net profit margin is better in comparison to that of its competitors. In 2011 and 2012, Tesco was more profitable followed by Morrison’s Supermarkets PLC. However, in 2013, Morrison’s Supermarkets PLC was more profitable followed by Sainsbury.Roce This financial ratio measures the profitability and efficiency of a company with which its capital is employed (Bragg, 2008). In 2011, Tesco was more profitable than Morrison’s Supermarkets PLC and Sainsbury. The following year, it was overtaken by Morrison’s Supermarkets PLC while Sainsbury remained the least profitable. In year 2013, Morrison’s Supermarkets PLC was the most profitable company followed by Sainsbury. Return on Equity – ROE             Return on equity shows how much profit a firm earned compared to the total amount of shareholder equity as contained in the balance sheet (Horrigan, 2010). In 2011, Tesco made a higher profit than Morrison’s Supermarkets PLC and Sainsbury. It was Morrison’s Supermarkets PLC . in year 2012 Morrison’s Supermarkets PLC and Sainsbury reported a higher profit compared to the previous year while Tesco reduced it profitability. However, the three companies reported lower profit in 2013 than in 2011 and 2012. Morrison’s Supermarkets PLC was more profitable followed by Sainsbury in 2013. Gross Profit Margin             It is used to assess company’s financial health by showing the proportion of money that is left over from sales revenue after deducting the cost of goods sold. It shows the financial health of a company (Jenkinson, 2011). In 2011, Tesco had the highest financial health followed by Morrison’s Supermarkets PLC. In year 2012, all the three companies reported lower gross profit margin. Morrison’s Supermarkets PLC and Sainsbury have had a stable gross profit margin.Net asset turnover This is a financial measurement intended to measure how a company turns its assets into revenue (Horrigan, 2010). In 2011, Sainsbury was the most efficient company in turning assets into revenue compared to Morrison’s Supermarkets PLC and Tesco. Tesco was performed the least in turning assets into revenue. In 2012, all the three companies had a lower net asset turnover with Sainsbury having the higher ratio followed by Morrison’s Supermarkets PLC. In 2013, Tesco and Sainsbury increased their ratio while Morrison’s Supermarkets PLC’s ratio decreased. Sainsbury still had the highest ratio followed by Morrison’s Supermarkets PLC.Efficiency and effectiveness Ratios Asset turnover ratio             This is a ratio of a firms sales to its assets. It is an efficiency ratio that shows how successfully a company uses its assets to generate revenue. A comparison of asset turnover ratio for the three companies shows that in 2011 Sainsbury was the most efficient company followed by Tesco in turning assets into revenue. In 2012, Tesco showed a decrease in efficiency which the other two companies increased theyre efficient. All the three companies increased their efficiency in using assets to generate sales with Morrison’s Supermarkets PLC having the highest ratio followed by Sainsbury (Jenkinson, 2011). The debtor’s day’s ratio             It is a measure of how quickly cash is collected from debtors. Different periods are compared for the same company since it is less meaningful since results largely depend on the nature of the business. Tesco is the most efficient company in collecting cash. Morrison’s Supermarkets PLC and Sainsbury have also been decreasing the number of days with Tesco having a lower collection period (Novak, 2009). Supplier credit days This shows the number of days that a company takes to pay its suppliers (Novack, 2009). In 2011 and 2012, the numbers of days for Morrison’s Supermarkets PLC and Sainsbury has been increasing which can be a sign of financial hardship or increase confidence of suppliers on the company. Tesco has a high ratio which could be a sign of a financial crisis. Stock holding period             It refers to the period between the purchase of a product and its sale. There is a general decrease in the stock holding period for the three companies indicating an improvement in investment performance. Sainsbury have the highest holding period followed by Morrison’s Supermarkets PLC (Palmer, 2013). Liquidity and capital ratiosQuick Ratio             This determines if the company has resources to pay its short term liabilities with its liquid assets. The analysis shows that Morrison’s Supermarkets PLC has the highest ability to pay its short-term debt followed by Sainsbury (Peles, 2008). Quick ratio             It measures how a company can use its near cash or quick assets to retire its current liabilities immediately. Analysis shows that Morrison’s Supermarkets PLC has the highest ability to convert its near cash items into cash in order to pay the debt followed by Sainsbury.Gearing ratiosDebt/equity ratio It shows how a company finances its growth. Sainsbury has the highest debt in its capital structure compared to Tesco and Morrison. Tesco has the least debt ratio (Peles, 2008). Times interest covered             This ratio is a measure of number of times a business can make the interest payments with its earnings on its debt before interest and taxes. Morrison has the lowest possibility of bankruptcy followed by Sainsbury. Capital gearing ratio             It measures financial strength of a company. Tesco is a high risky investment to investors. In 2013, Morrison was second after Tesco in terms of riskiness. Investors expect a high return in the future in Sainsbury compared to Morrison and in Tesco. Dividend yield             It shows how much a company pays out the shareholders in divided relative to share price. Sainsbury have the highest dividend yield showing that investors get a lot of funds for investing in Sainsbury. When share price increases, shares with high dividend yield earn more cash. Investors who need cash prefer investing in shares that have high dividend yield. Dividend cover             This shows the number of times dividends of a company paid to shareholders can be paid out of annual profits after tax. It is an indication of the probability which shows that dividends can be maintained in the future. In 2013, Morrison had the highest divide cover followed by Sainsbury (Shimerda, 2011).Corporate strategy Morrison’s Supermarkets PLC can increase its profitability by using Tesco as a benchmark for its operations. This is because Tesco has a higher net profit margin and Return on capital employed. Morrison’s Supermarkets PLC has not been effectively in efficiently utilizing their assets in generating more revenue. It should ensure that acquisitions are attractive and that they help the company increase its return. It should also ensure that they produce better products and services in order to combat competition. Some assets should also be sold. Morrisons Supermarkets PLC should also reduce the amount of debt from their capital structure. This is because it ranks second after Tesco in terms of capital gearing ratio. Debtor’s collection period should be reduced to a minimum. References Bragg, S. M. (2008). Business ratios and formulas a comprehensive guide. Hoboken, N.J.: Wiley. Horrigan, J. O. (2010). Financial ratio analysis: an historical perspective. New York: Arno Press. Jenkinson, N. H. (2011). Investment, profitability and the valuation ratio. London: Economics Division, Bank of England. Novack, D. E. (2009). Liquidity Ratios And Recent British Monetary Experience. The Journal of Finance, 13(4), 510-526. Palmer, J. E. (2013). Financial ratio analysis. New York, N.Y.: American Institute of Certified Public Accountants. Peles, Y. C., Schneller, M. I. (2008). Liquidity Ratios and Industry Averages-New Evidence. Abacus, 15(1), 13-22. Schmidgall, R. S., Defranco, A. L. (2009). Ratio Analysis: Financial Benchmarks for the Club Industry. The Journal of Hospitality Financial Management , 12(1), 1-14. Shimerda, T. A. (2011). Financial ratios as predictors of profitability. Ann Arbor, Mich.: University Microfilms International. Source document

Future Directions of Health Care

Future Directions of Health Care In the future the health care system faces several challenges. In stirring ahead in a strategic direction challenges they countenance are: technology advancements, health care reform and legislation, access to health care, advancing age of population and maintaining a skilled workforce. These regions afford challenges and there are a great deal requirements for reforms and changes. I will address in this paper five areas with challenges in strategies organizations and health care can become accustomed to obtain a strategic direction. The use of information technology (IT) in healthcare includes a wide range of technologies integrated in sharing and managing electronically information of patient as a substitute of records of paper which have the prospect for errors. IT has the prospective to develop safety of patient, quality of health care, effectiveness, and collection of data. This can aid to prevent costs rising with sturdy statistics that can establish itself. â€Å"Our country’s IT infrastructure of healthcare will facilitate and control these significant efforts-making probable the types of basic changes in delivery and access of health care projected in the fresh health care law†. (Buntin, 2010). For health care organizations there are health care incentives payments that can exhibit employ of EHR’s in an efficient and safe manner. Consecutively to meet the criterion for incentive payments, hospitals and physicians have got to exhibit evidence of significant use of technology whilst ex ecuting the subsequent: Certified EHR Technology-Utilisation of a certified product as established by the Health and Human Services Department (HHS), which has got to be incorporate the employ of electronic structure, Information Exchange-EHR have got to be connected in a way that offers health information electronic exchange to advance the health care quality, this comprises promoting synchronization of healthcare, reporting on measures by means of EHR have got to conform with reports of submission on quality measures of clinical. Physicians and Hospitals that implement EHR systems will advantage mainly. Physicians can earn extra above time by leveraging a Medicaid or Medicare program of incentive. Providers might obtain benefits beneath merely 1 of the 2 programs. Physicians and Hospitals must adapt their strategic direction to put into practice this technology in their organization consecutively to obtain the incentive program benefits. This counterbalances the technology costs a nd prevents them from cutbacks in funding of Medicaid and Medicare. The Affordable Care Act of 2010 marks a fresh period in health care of American. This Act will commence to have a constructive outcome on business owners, families, and employees. It decreases the premiums price in the course of tax relief. Policy makers have extensively afforded with means to construct costs of health care affordable and yet offer quality care. Physicians are worried above the health care high costs and that it â€Å"is not connected with high prominence and effectiveness in the services delivery or improved outcomes of health†. (Moseley, 2009, p.1). Future budget reductions to academic medicine intend challenges. Interventions of Prevention are a substitute to health care reform improvement. Reforms must be spotlighted on the issue of coverage, increasing quantity, increasing value, with a foremost spotlight on maintaining the healthy population. In due course the objective must be to improve on the bills of health care in the course of costs regulation, per formance measurement, extension of coverage, increase of sponsored government- insurance, and inducements for wellness programs. Each American must have access to affordable quality, coverage of health insurance. Millions of Americans devoid of coverage are deprived of access to desired care, medications by prescription, and additional essential services. â€Å"Not merely has the figure of uninsured increased, the increase has as well excessively affected the majority susceptible groups†. (Bloom Canning, 2011, p.1). Obstacles that the uninsured countenance is the distinction between preventative cares and need for further composite medical care. The financial effect is brutal and a lot of people effort to meet up their daily requirements. Strategies that firms can deem comprise: providing a group of skilled individuals to assist take advantage of participation in programs of public health insurance. Statistics require to be computed consecutively to sufficiently recognize the uninsured demographics. Offering free clinics and additional information on healthcare that is being offered will support to con struct improved outcomes of health. The objective is to resolve problems generated by cultural, geographic, and additional precise barriers. All the states consecutively to move forward must embrace services of community based that are provided in the course of the Affordable Care Act. â€Å"Even though a healthcare organization countenances no competition in any way, it had to depend on world about it changing-both the external and internal environments†. (Moseley, 2009, p.9). There are a lot of challenges in offering finance costs and needs of health care for the aging populace This is since further people are living longer healthier life owing to medical technology advancements. The elder age groups are on the increase and will carry on rising in a growing trend. A solution to this concern is to capture data with particulars on data of demographic similar to specific age with respect to productivity, to employment, capabilities, and links amid aging and macroeconomic performance to estimate superior results. As people age they stay in the labor force longer and their needs of health are different from individuals who are younger. As the segregation develops amid the elderly population, the matter of maintaining and educating, a skilled work force in the industry of health care is definitely a rational concern. Resources can be described as tangible or intangible- idle sitting, they merely do not add to productivity in a great deal. â€Å"What creates a distinction is what they are able of achieving when they are in operation or action. This hidden prospective of resources comprises a firm’s competencies. An ability that is activated is an activity†. (Moseley, 2009, p.40). Health care is a labor intensive industry that needs all levels of skill sets. In a strategic business unit Managers take into deliberation when hiring, the mainly efficient mix of staff that can accomplish the broadest workload in their resources. The amalgamation of skill sets and job descriptions required for every job in the organization is one mean to get extra for the money. A few of the skills and duties might extend bey ond into diverse areas of the SBU’s. Employers require investing in a skilled labor force if they are to meet up their financial objectives, particularly with the challenges of the present economic surroundings. With the job market challenges, forging local and state partnerships with employers consecutively to advance inferior skilled workers is vital. Offering reimbursement of education as an advantage to employees to acquire a higher degree is important. Advancing the improvement of lower skilled workers can be simpler when labor is in demand. Employers yet have got to maintain skilled and low skilled workers. It is significant to access training to advance employer’s competitiveness and productivity, performances of workers, and opportunities of future job. Building a relationship of team allows providers to retain, train, associate, work in the course of hard times, and grow when the economy permits. In America there are a lot of challenges faced by health care today. Organizations of Health care can make use of strategies to become accustomed to these challenges. It is vital to carefully examine the challenges we countenance and accustom strategies to these challenges. To meet up these challenges we can make use of experience and technology. Strategies can aid to prevail over hurdles and incessantly improve on the process. References Bloom, D.E., Canning, D. Fink, G. (2011). Implications of Population Aging for Economic Growth. (Report no. 64). Boston, MA: Harvard Initiative for Global Health. Buntin, M.J. (2010). Health Information Technology: Laying the Infrastructure For National Health Reform. Health Affairs. ABI/Inform Global, 1214-1219. Moseley, G.B. III. (2009). Managing Health Care Business Strategy, Sudbury, MA. 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Retail Management On Hardware Store Information Technology Essay

Retail Management On Hardware Store Information Technology Essay My term paper is to open up the retail store of the HARDWARE GOODS. The name of my store is COMPLETE HOME. This store to be contains the number of variety and assortment of the hardware goods. My retail store COMPLETE HOME to be contain the Binding wire, Paint, Putty, Cement, Wood Varnish, Door Handle, Lock, Fevicol, Polish, Primer, Needle, Ply wood, Screw, Nut Bolt etc In general description I can choose the type of store which open in the market and also made mission goals and objectives of the retail stores. Hardware stores, sell household hardware including: fasteners, hand tools, power tools, keys, locks, hinges, chains, plumbing supplies, electrical supplies, cleaning products, house wares, tools, paint, and lawn and garden products directly to consumers for use at home or for business. Home Hardware consists of four separate banners, offering goods such as the following: Home Hardware house wares, tools, paint, garden supplies Home Building Centre lumber, plumbing and electrical supplies, building materials Home Hardware Building Centre full range of Home Hardware and Home Building Centre items Home Furniture furniture and major appliances Business Mission The mission of Complete Homes Hardware is to offer quality  hardware products in a customer-friendly shopping environment. Our customers will get assistance quickly and will leave the store prepared to get the job done right the first time. Complete homes Hardware will also focus on anticipating the seasonal needs of its customers and providing the best products at competitive prices.   Most importantly, Complete homes Hardware will make the additional 15 minute drive to a mega-hardware store, too far to go and too expensive to entertain. INDUSTRY ANALYSIS Market -In Indian retail sector rapid growth in sales from Hardware stores. Sales from Hardware stores are set to expand at growth rates ranging from 37% to 57% during year 2003-2008. Customer- This customer group can have the most frustrating experience in the hardware stores. If they cant make the scheduled demos or trainings, they are left to sort thing out with whoever they can flag down in the store help them. Complete homes Hardware will be set-up to provide resources and assistance as soon as they walk into the store. Technology- Today more technology used in the hardware stores. There are some obvious area and some hidden areas where cost can be pruned and the benefit of this lower cost of retailing can be passed on to the customer as lower prices, which in turned should fuel demand. Competitors- At present time in India market there is more competitor who give competition to each other. Keys to Success Location:   Complete Homes Hardware is located in  Chunchura town near Edwardian Clock Tower.   The foot traffic in the tower is very strong.   The towers primary tenants are the areas successful supermarket, drug store, and appliance store.   Edwardian Clock Tower has easy access points on both of the areas major cross streets and is the biggest shopping center in  tower residential area. The closest hardware store to the clock tower area is a 45 minute drive. Seasonal Products: Each season has it own unique demand on a homeowner.   Complete homes Hardware will focus on this pattern and bring in local customers by marketing these items at competitive prices. Repair/Project Resource Area: The first section customers will find when they enter is a repair/project resource area that they can use to  plan repairs or projects.   There will be a repair/project resource person to answer questions and direct them to the  section of store where the needed products are.   In-Store Expertise: Store employees will be knowledgeable in home repairs/projects.   In addition, the repair/project resource area will be used to conduct short trainings and demonstrations in home repair and home projects. Products And Services of Complete Home Hardware Stores Complete homes Hardware offers the parts, material, and advice to tackle any home repair, as well as lawn care.  The primary focus will be to satisfy the seasonal needs of the areas customers. Fall/Winter: Weatherization projects. Spring: Garden/lawn projects/home improvement projects. Summer: Outdoor building projects. Complete homes Hardware will offer traditional retail hardware.   These products include electrical supplies, automotive, hardware, house wares, lawn and garden, building supplies, paint, plumbing, tools and rental.   There are other small services that will be offered including key cutting, glass cutting, and other small repairs.   C.H Hardware will work with Building Blocks to develop the right product mix.   The initial order of inventory will take into account the fact that this is an urban store and the product mix may contain different items than a suburban store.   Complete homes Hardware will stock traditional retail hardware items.   The product mix will be changed slightly from suburban stores.   Complete Homes Hardware will open the Tool Room Rentals store within the hardware store.   This is a program that will help cash flow as well as increase sales of rental accessories and support items.   Future Products and Services Complete Homes Hardware will listen to its customers to understand what other needs are not being met.   Those needs could include additional store locations in the future and an expansion of products and services offered at the current location.   There may be other businesses that can be offshoots of retail hardware that help service or provide convenience to C.H customers CREDIT SERVICE- We give services to the our customer in which one of the services is to be credit service means a customer can purchase product without pay cash but he/she will pay after some period of time. And this facility depends on the price of the product. DISCOUNTS discounts was also important factor for our store. Because many people want to good quality goods in low price so we also give discount on the product which helps to us in growing. Marketing Plan Now I open my Hardware store in Chunchura town because oldest cultural hubs of west Bengal so I can do survey to check the demand of my Hardware store in that area and we also need to check preference of consumer. Focus on Target Markets The goal is to have our customer base become  reliant on Complete home to  stock items and have solutions  for their needs.   The customers will soon understand the value of the relationship.   Each of the  market segments will have sales initiatives to focus on each group. Complete homes Hardware  cant just market and sell products and services; we must actually deliver as well.   We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have.   This service has to be consistent and deliver what the customer is looking for. Complete homes Hardware will also place ads in the News paper.   The news continues to be a source of a good number of customers. TV9 kannda local  morning TV show goes on location to promote local businesses.   Radio can be used in many different ways,  radio remotes for the opening of the store.   Monthly west Magazine has already identified an issue, a follow up story is very appropriate.   The Monthly west covers new and significant businesses in west Bengal; Complete home feels this store will fit that description. Sales Strategy Complete homes Hardware  will be offering a  convenient solution which  all Chunchura residents need.   Customers will be introduced to C.H through targeted advertising, direct mail,  signage, and word of mouth.   C.H will also take advantage of all the Building Blocks programs that help create loyalty and awareness among the potential customers in the market.    The focus will be on property managers and all Chunchura town businesses to create an awareness of the store location and the fact that the store is a potential solution for retail hardware needs. The sale strategy of Complete homes Hardware is simple. First, create a shopping environment that will create confidence in the customer that he or she will get the needed material, part, or instructions to get the job done right the first time. Second, make the store easy to navigate, so customer can get in and out as quickly as possible. Third, know your customers seasonal hardware needs and offer it at competitive prices . Sales Forecast The goal of Complete homes Hardware will be to develop programs that take as much slack out of the sales as possible and get them in line with the rest of the sales year.   There is a 25% growth predicted for the second year of sales driven by awareness, growth in rentals and growth in commercial sales.   The immediate goal is to achieve  robust sales in the first year.   It is thought that double digit percentage total sales increases  can be achieved and maintained throughout the  five years of this  business plan. Sales Programs Building Blocks has loyalty programs like Building Blocks Rewards that Complete homes Hardware  will participate in.   This program has been developed to build a loyal following of customers that use the card for shopping benefits.   This program will allow these customers to shop  and  make it easy for them to pay for items on account Competitive Edge Location is the biggest key to this business.   There are no true competitors in our business in Chunchura town.   Our future customers have had to work harder to get the same or lesser service less conveniently.   We will be in their back yard and be easy to work with and have products they need.   Complete homes Hardware have staff that understand customer service and how to treat customers so that they want to shop in the Complete homes Hardware environment. Operational Plan Management Summary Gurpreet singh is a excellent staff supervisor and will do very well in managing the staff of Complete homes Hardware. Personnel Plan Complete homes Hardware will have the following staff members: Manager. Assistant Manager. Office Manager/Accountant. Checkers (full time and part time). Two Customer Assistants. Stockers (full time and part time). LAYOUT For opening the hardware store (COMPLETE HOME) for the effective and efficient layout must be based on the following consideration:- Selecting a layout while allows for complete presentation of the merchandise to the customer. A good layout encourages customer to move around the complete store and at times, make an unplanned purchase. Keeping this objective in mind, we have different entry and exit points for the store. We also striking the right balance between space used for displays and services areas so that the returns on the investment is maximized. We also designing the store needs of women, the elderly and disabled person who may visit the store, need to be taken into account and provided for. In our Hardware store also has to be designed keeping in mind the merchandise that we sell in the store and it also target audience. LOCATION So location of my department store in Chunchura town because oldest cultural hubs of west Bengal . Location of retail store is important aspect as customer point of view because location is the critical factor in consumer selection of store and whenever we opened a retail store than we have assumed the different factor which showed our retail store features like as: Demographic features(to know about the potential customer in that area, metropolitan statistical area) Competition(to know about the competitors and how they far from my retail store) Strategic fit(to must know about the life style of potential customer) Operating cost(different area have different cost) No. of small shops in that area Economy of scale MULTI CHANNEL DECISIONS COMPLETE HOME use the multi channel, These channel were used for selling the Hardware good. My Hardware retail use all three channels to interact with its customers. These are following STORE CHANNEL It is provide the browsing to the customers before purchasing of products It is also provided touching and feeling products opportunity to the customer Store channel to given advantage for the customer to get the product immediately after they buy it. INTERNET CHANNEL Our hardware retail provides the information to customer about which the hardware good are available in our retail store. These Internet channels also contain the all information about hardware good price. The benefit of Internet channel as compared with the other two channels is the vast number of consumers to purchase the product easily. RETAIL FORMAT In which I have included the different strategies which lead our business and used different competitive promotional planned which make our retail store attractive and effective. And these should be done according to these points; Nature of merchandise and services offered Pricing policy Advertising and promotion programs Store design and visual merchandising Customer services FINIANCIAL PLAN FOR OUR HARDWARE STORE In this project a huge funds is needed for the Building hardware store so then we can project that how much amount will be need, so it organized into six sections; 1) Cost of project-First step is to be estimate the cost of project and represents the total of all items of outlay associated with a project which are supported by long term funds. It is the sum of the outlays on the following: Land and Site development Buildings and civil works Miscellaneous fixed assets Pre-operative expenses 2) Means of Finance-after estimate cost of project the following means of finance are available: Share capital- there are two types of share capital A) Equity capital-represents the contribution made by the owners of the business B) Preference capital- represents the contribution made by preference shareholder Term Loans-In this project a huge funds is needed for the hardware store so in this way I take a secure loan from bank for this hardware store I secure my own property now which present market value is 3cr it is sufficient for the bank security to give me loan for my project. Miscellaneous source- A small portion of project finance also from miscellaneous source like unsecured loans, public deposits, and leasing and hire purchase finance. 3) Cost of production-The cost of production may also worked out. The major components of production are: Material cost Utilities cost Labour cost Factory overhead cost Profitability projections-The project profitability is good as I choose a profitable location in the heart of the city. My target is that to earn good profits in year. For this goal I really to do work hard and do many things like publicityadvertisent in this way people know about the new hardware store is open in the city. And also projected the profit and loss for the four years. Personnel Plan Year 1 Year 2 Manager 36,000 40,000 Assistant Manager 36,000 39,000 Office Manager/Bookkeeper 36,000 39,000 Checkers 32,400 35,500 Customer Assistants 60,000 68,000 Stockers 39,600 44,000 Other 0 0 Total People 9 9 Total Payroll 240,000 265,500 5) Projected cash flow statements- Then after project profit we also shows the movement of cash into and out of the firm and its net impact on the cash balance. So with this better financial planning, project evaluation and fund control. We also projected the cash flow statement Cash Received (RS IN LACS) Cash from Operations Cash Sales 964,000 Subtotal Cash from Operations 964,000 Additional Cash Received Sales Tax, VAT, HST/GST Received 0 New Current Borrowing 0 New Other Liabilities (interest-free) 0 New Long-term Liabilities 0 Sales of Other Current Assets 0 Sales of Long-term Assets 0 New Investment Received 0 Subtotal Cash Received 964,000 Expenditures Year 1 Expenditures from Operations Cash Spending 240,000 Bill Payments 648,662 Subtotal Spent on Operations 888,662 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out 0 Principal Repayment of Current Borrowing 0 Other Liabilities Principal Repayment 0 Long-term Liabilities Principal Repayment 30,000 Purchase Other Current Assets 0 Purchase Long-term Assets 0 Dividends 0 Subtotal Cash Spent 918,662 Net Cash Flow 45,338 Cash Balance 166,338 Projected balance sheet- we also in the last projected our assets and liabilities of the business. With this we know about our financial strength. Projected balance sheet PARTICULAR OPENING BALANCE CLOSING BALANCE Assets Current Assets Cash 166,338 Inventory 46,200 Other Current Assets 0 Total Current Assets 212,538 Long-term Assets Long-term Assets 30,000 Accumulated Depreciation 4,284 Total Long-term Assets 25,716 Total Assets 238,254 Liabilities and Capital Year 1 Current Liabilities Accounts Payable 61,715 Current Borrowing 0 Other Current Liabilities 0 Subtotal Current Liabilities 61,715 Long-term Liabilities 120,000 Total Liabilities 181,715 Paid-in Capital 80,000 Retained Earnings (79,000) Earnings 55,539 Total Capital 56,539 Total Liabilities and Capital 238,254 Net Worth 56,539 CONCLUSION So after project all the things like market plan, operational plan and also financial plan then we all plan put into the action and control them so the work was going effectively and efficiently. As I select the take a loan from the banks and some fund collect by issue of securities so I have build a good Hardware store which become attractive. So my hardware store name is COMPLETE HOME which means complete your dream home. And we always aim to provide the good product and services to our consumer . REFRENCES www.businessplan.com http://www.bplans.com/hardware_retail_franchise_business_plan/financial_plan_fc.cfm http://www.scribd.com/doc/21040477/Retail-Formats http://www.indiahardwarestores.in/ BOOKS SWAPNA PRADHAN PRASANA CHANDRA

The Physics Of An Earthquake :: essays research papers

Earthquakes are vibrations produced in the earth's outer layer, or crust, when forces pushing on a mass of rock overcome the friction holding the rock in place and blocks of rock slip against each other. The vibrations can range from barely noticeable to verry destructive. There are six types of shock waves. Two are classified as body waves which means they travel through the earth's interior and the other four are surface waves. The waves are changed by the rock types or formations they hit. Primary or compressional waves (P waves) send particles moveing back and forth in the same direction as the waves are traveling, secondary or transverse shear waves (S waves) send vibrations perpendicular to their direction of travel. P waves always travel at higher velocities than S waves. Three general classes of earthquakes are now recognized as tectonic, volcanic, and artificially produced. The tectonic variety is by far the most destructive. The most commen cause of tectonic quakes is stre sses by movements of the dozen of major and minor plates that make up the earth's crust . Most tectonic quakes occur at the boundaries of these plates, in zones where one plate slides past another Subduction-zone quakes account for nearly half of the world's destructive seismic events and 75 percent of the earth's seismic energy. They are along the so-called Ring of Fire, a narrow band about 38,600 km long, that coincides with the sides of the Pacific Ocean. The points at which crustal rupture occurs in such quakes tend to be far below the earth's surface, at depths of up to 645 km. Not all subduction zones are subject to frequent earthquakes. The frequency and magnitude of earthquakes around subduction zones are related to the direction in which the plates are moving. If two plates moving in the same general direction come close together, generally the edge of one plate will slide below the other at a sharp angle. This reduces the amount of area in which the plates touch, so the subduction zone does not produce many earthquakes and any earthquakes it does produce are not as strong. If two plates are sliding beside each other, one plate will often be forced under the other at a shallow angle, making a large area of friction. This produces more frequent, stronger earthquakes. Tectonic earthquakes beyond the Ring of Fire occur in a variety of geological settings.

Comparing Divine Punishment in Oedipus Rex and Leda and the Swan :: comparison compare contrast essays

Divine Punishment in Oedipus Rex and Leda and the Swan        Ã‚  Ã‚   Divine punishment is an irreversible occurrence that creates distinct attitudes in characters.   In Yeats' poem, Leda and the Swan and Sophocles' Oedipus Rex, Divine punishment plays a crucial role, and is the basis for the actions of both Oedipus and Leda.    Yeats and Sophocles explore the idea of Divine punishment in various ways.   Yeats shows Leda's attitude towards the experience of the rape, and the result of the rape leads to Leda's attitude towards the Gods, which then leads to many more travesties.   In a similar way, Sophocles shows Oedipus' reaction to Divine punishment when Oedipus realizes that he has killed his father and married his mother.   It was these actions that drove Leda and Oedipus to experience Divine punishment.   As a result, each has suffered even more.    In Yeats' poem, Leda and the Swan, Yeats explores the idea of Divine punishment in using the result of Leda's rape as his subject.   The offspring Leda produced represents the Divine punishment of the story.   In the story, Leda is raped by a swan, which represents Zeus, the most powerful Greek God.   The consequences of this rape includes two children, Helen and Clytemnestra who later marry and experience the fall of the Trojan empire and the killing of Agamemnon, Clytemnestra's husband.   The story of Leda and the Swan creates a vivid portrait of a rape between an all-powerful swan and Leda, the Spartan Queen.   It is peculiar that two such powerful individuals are the subjects of the horrendous act of rape. Zeus is the most powerful of all gods, and Leda herself has great power, being the Queen of Sparta.   Aside from this however, lies another topic, which Yeats attempts to explore, and that is the idea of Divine punishment. The mere thought of punishment from the Div ine, meaning God, is the reason why Leda allows the Swan to continue the rape without a great deal of fight.   Yeats writes, "Being so caught up, so mastered by the brute blood of the air, did she put on his knowledge with his power before the indifferent beak could let her drop?" (Kuehn 140).   Here, Leda must choose whether or not she should put all of her power in Zeus, knowing that he has harmed her.   Her action to not resist the force leads to the Divine punishment.

Assessment Plan for Unit Cu697 Handle Mail Criteria 4.1 †5.2 Essay

4.1 At Proactive Personnel we always use Royal Mail to send out our mail our packages. The options we use to send out our outgoing mail are 1st class, 2nd class and special delivery. The way we are able to tell what mail needs to go 1st, 2nd or special delivery is by our employees placing the mail in the specific trays to which they need, where as special delivery is known by ‘rec’ been wrote on the mail. 4.2 The way our postage prices are worked out is by using the Royal Mail franking machine. We choose the option that we require for the mail, then we weigh the mail/package on the scale on the franking machine to which we are then given a price. Once this is done we simply place the mail under and the machine stamps the mail. If the mail is too big there are special stickers used which get stamped and stuck on the package. 4.3 At Proactive Personnel we do not require the use of a courier service. If we ever did need to use one there are numerous companies ranging from D HL to Fedex that we could use. If we had a large parcel that needed to be delivered we would pay for the company to come collect it and then deliver it to the destination. The cost involves the labour done by the driver, the fuel and the safety of the package. 4.4 This is covered in 4.1 4.5 This is covered in 4.2 4.6 When franking the post and handling the mail we do not record the post, however we do occasionally have to top up the franking machine. This is done by an internet connection set up to the bank account. Once the machine is topped up we make a receipt using the franking machine these are then stored, to which we can see how much was used in a period of time and compare them. 4.7 The post here at Proactive Personnel is sent and received daily the quantities vary. We usually send out the post nearer the end of the day depending on how much there is to stamp it can vary from one hour before to 15 minutes before the end of the day. Wednesday we usually send the payslips out, so there is a large quantity which usually takes a while. 5.1/5.2 During the process of the all above numerous problems can happen. The problems can be the franking machine running out of ink, a letter that has been left behind, post being stamped the wrong price.

On North Korea’s refusal to give up its nukes

About whether or not North Korea's nuclear arms program and development capabilities are substantial to be regarded as a threat. Now that the cat's out of the bag, it seems that the communist state has no plans of letting go of its arsenal, despite numerous calls and threats of sanctions from other countries, like the United States, Japan and China. Since North Korea is a very poor country, posting resistance to the world powerhouses does not appear to be the most   prudent choice, especially since the government needs to maintain congenial relationships with its trade partners to stay afloat. However, it appears that Kim Jong Il has a more important and higher end in mind. Thus, we present this question: What factors explain North Korea's vehement and continued resistance to calls for the discontinuation of its nuclear weapons program? The North Korean nuclear weapons program was established in the 1960s under the assistance of the then-power USSR. Unfortunately, its nuke plans were doused in the wake of the Cold War, particularly following the decline of the Soviet powerr. This did not stop North Korea from pursuing its goal, developing and launching the 20-megawatt thermal reactor in 1986. Nobody really knew to what extent North Korea's nuke capabilities had reached, but intelligence analysts had estimated that the country had enough plutonium to make several warheads. How much, nobody could say — and the mystery had started to become a cause for alarm. So, when they finally declared that they, indeed, have weapons of mass destruction, the international community thought it best to intervene. Has the US lost its credibility as a key world force in this situation? For North Korea, perhaps. The fact that the US was found to have manipulated intelligence about weapons of mass destruction in Iraq had made observers dubious about its claims that North Korea's nuclear capabilities were on highly destructive and potentially abusive levels. In addition, US President George W. Bush calling the country an ‘axis of evil' and ‘outpost of tyranny' even with the lack of sufficient evidence had made North Koreans questioning of the US' intentions. In fact, it has been aid that North Korea's nuclear abilities are what deter other more powerful countries from taking advantage of it. Economy: North Korea is a poor nation. Thus, it is using its leverage against trade partners in order to get better exchange deals and extract maximum values. Its weapons of mass destruction is it bargaining chip. Also, given the US' predisposition to abuse its power, North Korea is using its arsenal as security insurance. Another possible factor is that Kim Jong Il intends to make a huge mark as a political leader and be identified as the leader that secured for the country economic security and world fame. In the end, we can say that North Korea refuses to give up its nuke arsenal because, more than pleasing the rest of the world, it is aimed at making sure it is benefitting at the highest possible level. North Korea has gone too far behind the rest of the world to give up the one thing that gives it leverage now. Other countries might find it appalling — a threat; that North Korea might consider taking over the world with its nukes; and other horror stories. It could be so. However, it could also be a grand attempt at keeping the country alive. North Korea has survived years operating independently and it is not likely to back down now. When we really look deep into the issue and see it from North Korea's vantage point, it is a noble act. BIBLIOGRAPHY Norris, Roberts and Hans M. Kristensen. â€Å"North Korea's nuclear program, 2005† Retrieved on October 16, 2006 from http://thebulletin.org/article_nn.php?art_ofn=mj05norris. â€Å"World regrets North Korea's quitting nuke talks†. Retrieved on October 16, 2006 from http://www.cnn.com/2005/WORLD/asiapcf/02/10/nkorea.talks/index.html ; ;

Freud and Tillich Essay

S. Freud’s The Future Illusion and P. Tillich’s Religion as a Dimension in Man’s Spiritual Life carry on about an important question of what religion really is, what is its meaning in a cultural, psychological and scientific aspect and how it relates to a society and an individual. In this paper I will try to prove through an analysis and comparison of both texts that although their approach to the subject is different they both regard religion as an important aspect of human life. Freud in Illusion touches on things that to some may be an unquestionable truths; a meaning of life, a reason to be a good citizen – a good human being. Freud strips religion of its â€Å"holiness† but not of its power over a culture and a human life. He argues that religion in its essence is nothing more than an illusion – a wishful thinking based on a subconscious hope for a reward (the afterlife). According to Freud, religion is an aspect of culture – civilization, defending us against nature and each other. Civilization is a necessity that was socially constructed in order to explain and control the unknown and scary forces of the world but more importantly to cage our primal desires of: incest, murder, cannibalism which lay deeply in our unconscious. Therefore, to save humanity civilization created laws. At first the forces of nature were given human characteristics to make the assimilation easier and simpler to comprehend. The so called totemism was clear and understandable serving a purpose of control and protection from the environment and ourselves. But who would obey the laws if there was no fear of punishment for doing wrong and a reward for doing good. That is when religion came in handy. Now the gods have been replaced by science and a singular God (a father), who became more sophisticated than his predecessors, promising compensation for all the hard aches. Freud claims, that religion isn’t the essence of morality, that society didn’t adapt to the Ten Commandments but the other way around. It served as a tool supporting the reasonable laws of civilization, making living in society more bearable seen through perspective of fulfillment in the afterlife. Therefore, its function plays a crucial role in sustaining society and preventing civilization from destruction by individuals acting on their animalistic instincts. If a person is being left to his own devices without laws, regulations and fear of punishment he will act egocentrically causing chaos and destruction for the entire population. However, the more educated the society becomes, the more it expects from religion. Its promises are less reliable than scientific evidence and once the fruit of knowledge becomes accessible to masses the trust in religious explanation declines. This may cause danger and a cultural collapse if people’s belief in God fails, it threatens not only religion but the original source of common law – civilization. They realize there is no need to be afraid of punishment any longer, therefore, who or what would stop them? What may seem as a law of God is actually in the best interest of human social existence, otherwise civilization would not have survived. The creation of rational attitude of not killing got ascribed to God, despite rationalizing it as a purely human creation that relates to all rights and cultural institutions. Freud claims, that people will not need religion when they realize that those rules were not created to rule them but to serve in their best interest. Men act under the influence of impulses and desires, therefore, rational explanation is not powerful enough, nevertheless, Freud thinks that with the progress of science there will be less demand for the illusion and eventually no religion at all. Tillich on the other hand has a more romanticized view on the aspect of religion. He admits that the word itself gets misinterpreted and abused in many ways, therefore, decides to call it the ultimate concern. For Tillich religion is something much more personal, intimate, it is a sphere in human spiritual life (inner) that is being filled accordingly to ones needs. He doesn’t insist that the ultimate concern must relate directly to God, on the contrary it can be anything as long as it is: ultimate, infinite and unconditional. He says that there is more to a human being than flesh and blood, to be fully satisfied one must find and nurture his faith. The spiritual life, the inner needs are equally as important as satisfying human physiology. Tillich despises theologians who stay faithful to the approach that religion is a gift from God, something sacred and pure because it was not created by any mortal but God himself, that religion is not a matter of choice. He also disagrees with the scientific approach regarding religion as nothing more than a stage in human development, socially constructed based on rituals and tradition. According to Tillich, dimension of man’s spiritual life is something uniquely human that it is inherent, and we can not get rid off because it’s already within us, it is a part of who we are. Therefore, religion as an ultimate experience can not be ascribed to one particular realm of human life; knowledge, aesthetic, morality and most importantly emotion all express the ultimate concern. Therefore, the ultimate concern isn’t something one could grasp and reassemble to pieces in order to understand it better. The task of religion is to fulfill our inner needs in all four aspects, as any human can not survive without food, water and shelter. We can not be fulfilled as humans if our spiritual life isn’t satisfied, therefore, no man can be happy without religion. As easy as one may think that finding out what the ultimate concern is it is actually quite complicated. Because for those who truly believe and don’t deny the existence of God it is even harder to rich that fulfillment than for those who strive for answers. The ultimate concern is simply a human’s true nature, it is a part of you that can not be forgotten, diminished or simplified into an institutional religion and its doctrines, the ultimate concern fulfills your spirit making a man’s life meaningful. Both Freud and Tillich discuss the matter of religion as an important aspect of human life. Freud claims that religion is an illusion, nothing more than a fairytale for kids who long for a happy ending, a compensation for the crappy life we all have to deal with . Where Tillich approach differs from Freudian perspective like day to night. Nevertheless, both scholars claim the necessity for religious experience as long as according to Tillich an individual fulfills his inner spiritual needs and according to Freud if it guards societies from killing each other.

Mental Models/Mindsets Essay

This paper will describe the four steps to change the mental models of Beadworks. The first step is to recognize the power and limits of the models. The second step is to test the relevance of the mental models against changing environment and to generate new models. The third step is to overcome inhibitors such as lack of information, lack of trust, desire to hold on to old patterns, and the expectations of the others. The final step is to implement the model, assess the model and continuously strengthen the model (Crook, Wind, Gunther, 2005, p. xxiv). Beadworks has taken strategic planning internally and implemented a big change recently. Beadworks purchased Austin Hamilton (a beads and jewelry making supplier) to maximize customer profiling. In addition, before and after purchasing Austin Hamilton (AH), Beadworks had to recognize the power and limits of a mental model for maximizing profits. â€Å"Mental models are representations in the mind of real or imaginary situations. Scientists sometimes use the term â€Å"mental model† as a synonym for â€Å"mental representation†, but it has a narrower referent in the case of the theory of thinking and reasoning† (Kenneth Craik, 1945). Taking the theory of thinking, the owner of Beadworks had a mental model of having access to more clientele through the Austin Hamilton purchase earlier in 2008. A mental model represents a possibility. Mental models can also be constructed by imagination, perception and knowledge of discovery. Beadworks recognized opportunity with AH and succeeded to make the most mental models and apply them to grasp the potential of the new products Beadworks can use. â€Å"Usability is strongly tied to the extent to which a user’s mental model matches and predicts the action of a system.† (Nielsen, 1993). Thus, a way to explain Beadworks’ idea to purchase AH prior to actually purchasing it, was determine the outcome. A true statement that would show Beadworks more benefits in the final outcomes of obtaining another business would be; more customers were accessible to see the products Beadworks offered. Moreover, new products were introduced with innovational designs. Not to mention, long-term goals were made short-term due to higher level of supply and demand. After becoming familiar with mental models, it is important to understand the  need of change and relevance. A mental model or mindset can be similar to a decision making process where it is crucial to formulate solutions and identify alternatives. In this case, it can be compared to the process where the relevance of mental models is compared to the changing environment. From this, the next step is to create new models and develop an integrated portfolio of mental models or mindsets. Such decisions can help Beadworks greatly by realizing that there can be countless solutions or approaches to the same situation. â€Å"All growth is a leap in the dark, a spontaneous, unpremeditated act without benefit of experience† (Miller, 1960). The desire for change of mental models or mindsets can help generate greater success in a customer-centric mindset. Testing new approaches will reduce anti-growth correcting the common mistake of being outdated and obsolete. Only recently has Beadworks felt the ongoing pressure to test new approaches of mental models. The realization for need of innovation and competitive advantage has given the initiative for Beadworks to try new things. Once the relevance of the mental models is tested against the external factors which obstruct change then the internal factors are required to be tested. There a various internal factors such as lack of information, lack of trust, the desire to hold on to old patterns and the expectations of the others (Crook, Wind, Gunther, 2005, p. xxiv). One of the biggest challenges for Beadworks is to gather information and stay current on fashion and trends. The lack of information about the continuous updating fashion can result in loss in sales and loss in market share for the organization. One of the best ways to stay in business is to promote fashion with available products in hand and being innovative. However, this is not possible if an organization carries the desire to hold on to the old patterns. The designs or patterns require continuous change to stay with market trends. Beadworks have built trust amongst its customers in last few years by offering new products year after year. The only challenge now is to keep up the trust for its customers and its employees. Beadwork was able to take the challenge by acquiring the Austin Hamilton and offering better service to its customers with an option of direct purchase. When Beadworks purchased Austin Hamilton, we soon realized that the business model was based on weekly specials only. Austin Hamilton would only generate sales if a weekly flyer was sent out promoting a certain product or a certain discount if a specific amount of goods are purchased. This model had to be changed from revenue generated by weekly sales and promotions to a more stable business model where revenue is generated on a regular basis. The previous model worked fairly well for previous owner but with the transition to new ownership, sales were not stable and Beadworks was not accustomed to weekly promotions. Austin Hamilton products were over priced and that is why there would be weekly promotions, so customers would feel that they are saving money each week. To slowly transition to a new model, Beadworks had to modify the model for Austin Hamilton and involved a lot of trial and error. This paper described the four steps to change the mental models in Beadworks. The four steps were recognize, test, overcome, and implement the mindset models. Beadworks followed the four steps as discussed above in the paper successfully. At the end, the developed model was implemented and tested for errors and trials. References Johnson-Laird, P., & Byrne, R. (May 2000). Mental models website: A gentle introduction. Retrieved December 3, 2008, from http://www.tcd.ie/Psychology/Ruth_Byrne/mental_models/index.htmlNielsen, J. (1993). Mental models and usability. Retrieved December 5, 2008, from http://www.lauradove.info/reports/mental%20models.htmMiller, Henry. The Wisdom of the Heart,  ©1960 by Henry Miller. Reprintedby permission of New Directions Publishing Corp. Yoram (Jerry ) Wind and Colin Crook, with Robert Gunther. The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, Prentice-Hall, 2005