PESTEL and Porter’s Five Force Analysis of QANTAS Essay

Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition to this, the report will focus on the specific resources and capabilities that enable Qantas to obtain a competitive advantage over its competitors through the use of the VRIO framework. A final analysis will be conducted to identify issues Qantas face and recommendations of how they can rectify these issues. 1. Background Qantas began in the Queensland outback during 1920. It was first registered as the Queensland and Northern Territory Aerial Services (QANTAS) and has since grown to be Australia’s largest domestic and international airline, as well as one of the strongest brands in Australia, employing close to 35,000 personnel worldwide (Qantas, 2010). Based out of Sydney, Qantas currently operates close to 5000 weekly flights across Australia, New Zealand, Africa, North America, South America, Europe and Asia, flying close to 50 global destinations (Qantas, 2010). There a four major domestic airliners that have the majority of the market share in Australia; Qantas, Virgin Blue, Tiger Airways and Jetstar (Dixon, 2006). Nicknamed ‘The flying Kangaroo’, Qantas is the largest Australian global airlines and is a charter member of the â€Å"One world Alliance†. Qantas operates domestically under ‘QantasLink’, which carries out 2000 regional flights weekly. They also operate their low fare airline ‘Jetstar’, and Qantas Freight (Qantas Airways, 2012). 2. PESTLE ANALYSIS Applying the PESTLE analysis on the aviation industry will help to identify the environmental influences by arranging them into six categories; Political, Economic, Social, Technological, Legal and Environmental (Issa, 2010). Future trends and requirements for change based on these trends can be identified through this analytical tool (Johnson, et al, 2008). 2.1 Political Terrorism has had a major affect the aviation industry. It is still a very  real possibility of airplanes being hijacked or blown up in mid air and this has put a negative impact upon the industry. The recent Malaysia Airlines tragedies are evidence of this, as is September 11. 2.2 Economic Oil prices have a significant impact on the airline industry. Due to recent developments in the oil markets, airlines have to employ non-monetary methods; techniques include hedging or airline alliances, in order to increase fuel-buying power. This will allow airlines to buy fuel in larger quantities and create contractual agreements with oil suppliers (Thompson and Gamble, 2012). The most recent and economically crippling factor that has influenced the airline industry is the Global Financial Crisis (GFC)(Nuguid, 2011). This presents a potential weakness or threat for Qantas who may come to feel that their premium price for quality service is not enough to get the customers to fly with them. 2.3 Social The number of people using airlines to fly to holiday destinations has increased due to economic growth. Therefore, the market has expanded and new opportunities for tourism have opened in previously frequented countries. How society is observed as it transmits to air travel has a great deal to do with September 11, 2001. As a result of this tragic event, the judgments of the world have become increasingly profound to the background of passengers traveling on planes. It has shaped something of a undesirable perception for particular cultures and beliefs. This discourages people to travel with other passengers or airline, directly affects the airline industry (Reilly.N.J, 2010) 2.4 Technological Technological developments have both created new opportunities as well as threats for the aviation industry. Development in information and communication technologies has enabled strong communication and has  consequently provided customers with an alternative for frequent travelling, for example; Qantas Frequent Flyer programs. Airlines are now able to expand their outreach directly to consumers through e-commerce. For example, airlines like Qantas are able to introduce ticketless travel through the use of technology (Thompson and Gamble, 2012). 2.5 Legal The implementation of the carbon tax had a negative affect on the aviation industry, as the airlines could not absorb the higher cost of fuel. This meant to offset costs travelers would pay extra in ticket prices (Herald, 2011). Some governments provide subsidies that provide an unfair advantage and prices lower than market conditions which affects the functioning of airline industries directly and Global environmental policies regarding emissions and international route deregulation may affect airline operations in present as well as in future (Fulton.J, 2010). 2.6 Environmental The aircraft’s emissions have a significantly high impact to the environment as they travel several kilometers above the surface of the earth. Aircraft emissions cause significant damage to the atmosphere (Penner et al. 2001). Noise polution is another major environmental concern (â€Å"Aircraft Noise is Unhealthy†, 2008). 3. Porter’s five forces In order to analyse the industrial environment of Qantas Airlines and evaluate the nature of the competition faced by the company, the following analysis was carried out using Porter’s Five Force framework (Porter, 2008). 3.1 Competitive Rivalry The competitive rivalry in airline industry has been increasing, especially through mergers, acquisitions and subsidiaries. Qantas established it’s low-cost airline Jetstar in 2003 creating a two-brand strategy. By having these â€Å"two brands† the Qantas Group is able to assess different market opportunities and deploy the best product to suit the opportunity and  specific market conditions this also creates a competitive advantage. New rivals have emerged following the footsteps of Qantas, such as Singapore Airlines and British Airways, and are threatening Qantas’ market share in the no-frill, low-price trade by offering lower costs and attending customer service (Mouawad, 2010). 3.2 Entry Barriers There are high barriers to enter this industry, as it requires a large initial capital investment. In conjunction with the price wars and low profit margins, it has become difficult to make substantial profit. It is very common for airlines to project losses in their financial statements. Therefore a new entrant must be able to handle losses at the beginning. Another barrier to entry is the limited availability of landing slots in Australian airports. The slots are already reserved by established airlines and are difficult to obtain especially in airports with high passenger demand (Czemy 2008). 3.3 Threat of Substitutes There are many substitutes in terms of long distance travel such as; cars, trains and cruise boats and these are generally cheaper. However, air travel has the absolute advantage in terms of time. Thus, the threat of substitute is relatively low. 3.4 Bargaining power of suppliers Boeing and Airbus are the main aircraft suppliers for large airlines like Qantas. Qantas plans to spend capital investment worth around US$17 billion in more fuel efficient, next generation aircraft, such as the Airbus A380, Boeing 787 Dreamliner and Airbus A320 neo (Qantas, 2014). Qantas is heavily dependent on the price of oil for its profit margins, which implies high bargaining power of oil suppliers. Price hedging is limited and high rises in prices can manipulate Qantas’ fuel costs. Due to the limited number of aircraft suppliers, and the continuous need for fuel, it can be said that the bargaining power of suppliers is quite high. (Thompson and Gamble, 2012). 3.5 Bargaining power of buyers Consumers have high bargaining power with Qantas, which is mainly attributed to their price based preference. Receiving the same service, the consumers will select the airline that offers them best value for their money. Due to  the widely available information technology tools, such as Flight Center and SkyScanner, consumers have the ability to compare flight services and prices before making their final selection. Since the switching costs for customer is very low, the bargaining power of buyers is high. 3.6 Analysis Qantas gains its competitive advantage through its strategic capabilities that are gained from its resources and capabilities. It is through these, that the company can respond to its external environment and succeed. The airline industry is very competitive and as a result, profit margins are usually low. Also, the bargaining of the supplier is very high which undermines companies in the airline industry to exercise control over their supplier. With high entry cost, new competition into the international airline market is very low. Qantas can continue to dominate this market while still competing with domestic market using the Frequent Flyer program to increase loyal customers. 4. Opportunities and Threats By conducting both the PESTLE and Five Force analyses for the macro-environment we are able to determine a number of opportunities and threats that the aviation industry possess. Opportunities Threats Offers continual expansion opportunities for both leisure and business destinations Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground Technology can also result in increased revenue due to customer-friendly service enhancements like inflight internet access and other value-added products for which a customer will pay extra A global economic downturn negatively affects leisure, optional travel, and business travel The price of fuel is not the greatest cost for many airlines. An upward spike can destabilise the business model Terrorist attacks anywhere in the world could negatively affect air travel Government intervention could result in new costly rules or new international competition 5. Resources and Capabilities The following is an evaluation of Qantas internal resources and capabilities. Resources Capabilities Airport locations/hangers Engineering facilities Trained personnel In-flight food (Neil Perry’s involvement) Qantas lounges/restaurants Storage facilities for inventory, ranging from machinery to uniforms Training facilities for flight attendants and pilots New IT systems to promote more efficient operations including the evolution of e-tickets New development in cost effective service (e.g. with food, cutting costs on ingredients) New developments for the ‘frequent flyer’ scheme to adapt to competitors’ similar concepts including the Chairman’s Lounge Fleet development: â€Å"The airline has been constantly growing since its inception as a result of increasing fleets. Qantas has been purchasing Boeing aircraft makes like the 747-400. The availability of more aircrafts meant that the company can maintain schedules and meet maintenance needs of the old aircrafts (Qantas, 2014). By applying the VRIO framework to Qantas we can observe that not all resources sustain a competitive advantage. Jetstar, QantasLink and the Qantas brand in general are all strong resources that allow Qantas to sustain their competitive advantage. However, from the aforementioned  resources this competitive advantage for the Qantas Group as a whole is unsustainable. From the analysis, Qantas’ core competencies can be identified as their two-brand strategy, their diverse services and their reputation. 6. Issues The following is a list of weaknesses/ issues as identified by the SWOT framework: 1. Competitors 2. Higher labor and other operating costs than its competitors 3. The current strategies Qantas include their low-cost carrier and the Frequent Flyer Program (Jones, 2009) 4. Ongoing disputes between Qantas management and militant unions 5. Speculation that British airways will quit its $1.3 billion stake in Qantas (Qantas, Working Towards Our Vision, 2013) 6. Outdated IT systems. Recommendations To help reduce the affect of the aforementioned weaknesses Qantas could: Attract customers through improved customer service Advertise in social media  Engage employees and establish a better employee management system Adopt a corporate level strategy, which is the long-term direction of an organisation (Porter, Smith, Fagg), for Qantas this will focus on cost reduction. Develop a business level strategy that focuses on the need for differentiation (Michael A. Hitt, 2006). Focus should also be on the increased use of IT, to increase operational efficiency ie. Cloud Computing (Harrison, 2005). 7. Conclusion The Qantas Group has adopted potential alliances and partnership strategies to expand in the aviation business. However, there are some threats that will always affect them such as fuel costs, low cost airlines and alternative transportation. Qantas has remained strong by applying their core competencies like their two-brand strategy and their service diversity. To survive in both the global and domestic markets, the Qantas Group need to  establish efficient strategies to maintain the firm position in aviation industry as well as preparing for the unexpected. 8. References: â€Å"Aircraft Noise is Unhealthy†, (2008) Health Hype.Com. Available from http://www.healthhype.com/aircraft-noise-is-unhealthy.html (cited on 20th, March, 2013) Czemy, A (2008). Airport Slots: International Experiences and Options for Reform. Ashgate Publishing, Ltd. Dixon, G. (2006, February 23). Qantas not afraid of competition. The Age . G.G. Dess, G.T. Lumpkin, M.L. Taylor, A.A. Thompson, and A.J. Strickland III, Strategic Management (Boston, McGraw Hill, 2004) pp. 141-148. Harrison, M. A. (2005). The Blackwell Handbook of Strategic Management. Wiley-Blackwell. Herald, S. M. (2011, July). Airlines count the costs of carbon tax. Business Day , 1-2. Issa, Tomayess and Chang, Vanessa and Issa, Theodora. 2010. Sustainable business strategies and PESTEL framework. GSTF International Journal on Computing. 1 (1): pp. 73-79. Johnson G. Scholes K. Whittingham W. 2008. Exploring Corporate Strategy. 8th edition. Prentice Hall Jones, C. H. (2009). Strategic Management Theory: An Int egrated Approach Strategic Management Series. Cengage Learning. Keith Porter, Paul Smith and Roger Fagg, â€Å"Leadership and Management for HR Professionals,† Chapter 10, Third edition, Butterworth-Heinemann is an imprint of Elsevier, Page 381- 411 Michael A. Hitt, R. D. (2006). Strategic Management Concepts (Vol. 7). Cengage Learning. Mouawad, J (2010). Pushing 40, Southwest Is Still Playing the Rebel. New York Times. Available from http://www.nytimes.com/2010/11/21/business/21south.html?pagewanted=all&_r=0 (cited on 20th, March, 2013) Nuguid, A. (2011). IBIS World Industry Report I6402 Domestic Airlines in Australia. IBIS World. Porter, M. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review , 78-91. Thompson, A. and Gamble, J. (2012). South West Airlines in 2010: Culture, Values, and Operating Practices. Case 13. In Essential of Strategic Management. McGraw Hill. Qantas. (2010). Qantas Fact file. [Online] Available from: http://www.qantas.com.a u/infodetail/about/FactFiles.pdf Qantas. (2014, July 1). Fleet Development. Retrieved September 1, 2014, from Qantas: http://www.qantas.com.au/travel/airlines/fleet-developments/global/en Qantas. (2013). Working Towards Our Vision. Sydney: Qantas Group.

Learning Team Reflection Essay

Training Plan Implementing an effective training plan is necessary in order for a company to be successful. A structured training plan for Landslide Limousines will ensure employees are aware of the company’s objectives and goals. According to Bradley Stonefield, the training plan for Landslide Limousine will entail three key components a set of needs assessment, types of training methods, and training evaluations strategies. Training offers reliable information and skill to an employee about the company’s prospects and procedures. Properly trained employees contribute to a company’s achievement of goals and ultimate success. Each team member chose topics to evaluate and research effectively and apply there relevance towards the team discussion. Our first communication with Bradley Stonefield informed Atwood and Allen that he wishes to hire 25 employees and have a location in Austin, Texas. The second conversation with Mr. Stonefield led to information regarding the annual net revenue of negative $50,000 in his first year and a growth prediction of 5% over a couple of years. Most recently, Atwood and Allen has learned that Mr. Stonefield predicts that his annual employee turnover rate will be 10%, and his concern on cost for the training plan. The needs assessment constitutes several aspects revolving around the daily operations, individual employees, environment, organizational and demographical information of a business. Operational Analysis Designing an operational plan for the Landslide Limousine service determines the efficiency of various aspects within the small business operation. The  process usually begins with a period of observations, the group of individuals performing the analysis watches and takes detailed notes on a day-to-day operation of the limousine business in the initial stage. Logical reasoning methods assist in compiling the information used in the process with various mathematical models and statistical analysis. Operational analysis aims to determine whether each area of the organization is contributing effectively to overall performance and the furthering of company strategy. Using the operational analysis to ensure that the business Mr. Bradley wants to start should align appropriately with the company’s strategic plan. By examining the current performance of the operational portion of an investment, and then measuring that against an established set of performance parameters and goals, operational analysis within the business can reveal the company’s strengths and weaknesses as well as any opportunities for improvement with the individuals he may want to hire for future employment. With all the detailed information our team gathered in order to best serve and provide the right information for this business, by conducting an operational analysis, this should seek to examine a number of functional areas within the business; including strategic planning, customer results, and business results, financial performance, and quality of innovation. Now, the objective process should principally be to reassess existing processes and determine how objectives improve, how costs minimized and even, on occasion, eliminating a task. Operational analysis can be a relatively simple process for the company and meaningful in assisting a new business venture. Through a few manageable steps in the process, Landslide Limousine needs to assess their productivity and possibly reallocate investments to ensure activities within the company are in line with the small business company’s strategy. Studies prove that establishing a schedule benefits the completion of the process. This process may outline the timeline and resources necessary for completing the operational analysis. Outline strategies and methods accordingly and adhere to them during the process. Collect information to provide key insights into actual performance in comparison with strategic planning and performance goals. Complete an analysis gap to identify and report performance, cost and benefits based on an analysis of the actual performance data. Demographic Analysis According to Bradley Stonefield, the demographic analysis that needs to be address is a specific population to describe the small business and its characteristics, such as income level, background checks, driving records, location and salaries. A demographic analysis is useful in a business plan, to describe the population where the business is located. Income level data is a good indicator of residents’ spending power. Income positively correlates with retail expenditures in many product categories. During market evaluation, retailers look at the median or average household income, and seek a minimum number of households within a certain income range prior to establishing a business or setting prices. Another common practice is to analyze the distribution of household incomes. Different businesses may avoid extremely high or low-income areas. Some specialty fashion stores target incomes above $100,000. Background checks often requested by employers for job candidates during e mployment screening, especially on candidates seeking a position that require high security or trust. Traditionally, background checks administered by a government agency for a nominal fee, but maybe administered by private companies. Background checks can be expensive depending on the information requested. Results of a background check typically include past employment verification, credit history, Driving history for a small business aspect and criminal history. Mr. Stonefield is interested in locating a limousine company within the Austin, TX area. A small business is unlikely to dominate any particular market in a city. However, strategic use of location-based marketing can make you a viral hit in your suburb or street and this may be all it takes to double the turnover in the limousine business. Location-based services can provide the company with information about how many people check in for a certain area or business, which has checked in most often and how many people have used an offer of this kind of service. This kind of information can be very useful in assessing the success of the company’s location-based marketing program. The average wage for a Limousine Driver is $12.85 per hour in the state of Texas in 2011. People in this job generally do not have more than 20 years’ experience. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years’ experience. Limo drivers have limited career advancement  opportunities. Some acquire supervisory or management positions, while others train new drivers or receive preferred shifts. Moving into a dispatching or managerial role is another choice for experienced limo drivers. Organizational Analysis Organizational Analysis for this company is a means of measuring how the small business will do and how to identify ways to improve the company in order to ensure success into the future of the company. A strategic way in preparing this aspect is to use the SWOT analysis. This stands for strengths, weaknesses, opportunities, and threats. These factors make up the bulk of the way the study and be analyzed and can give a in great details a pretty good indication of how Landslide Limousine will do and how it could be expected to do move forward in the future in making profits. The results of the analysis will help Mr. Stonefield be able to make good decisions and improve any efficiencies while without making any major changes. Strengths within Landslide services are usually the starting point for this company. Internal/external factors should include a stable workforce, methods and simple strategies are a way to mainstream the total aspects of all local business within the area is which this is a key aspect. Weaknesses can come from all different locations and can be widespread. This may include aging facilities, possible inexperienced/unprofessional drivers, outdated equipment, purchasing of quality vehicles fleets, price/packages, and areas of specialties. Opportunities should include new market creations, consumer based locations, overhead, and debts. Now, threats could possibly take on another aspect within the business. These can range just from local communities services to government products/services to the rules and regulations. Individual Analysis Certain ideals manifest in behaviors of individual members and affect group dynamics. Task functions include behaviors such as identifying tasks, coordinating, clarifying and summarizing. Individual Analysis based off different levels and/or services provided by the limousine service help to decipher if business needs are met. This type of analysis can be based off a wide stream of studies in business. This specific analysis can have more disadvantages than advantages needed in order to find ways to being a  business. Learning how to work effectively in a group situation is the key to success in many professions in business. Learning key ways to get the business from crawl, walk, run phase is another way employees have the advantage of learning how the aspects of business work in the community. Environmental Analysis This analysis scan can help assist in understanding the broader context in which individuals are operating in. By investing time, identifying key trends and environmental factors to obtain information for small business within the regions in which we want to base our business and all the studies that are included. Some small businesses and organizations frequently choose to review the external factors in the process, but it is important to consider the internal environment factors. These may include looking at the organization’s internal capacities and resources, and projecting how to change in the future to meet the organization objectives. Another useful component to the analysis phase is to survey external customers in the local area and ensure all aspects of the locations are covered. Challenges observed and/or anticipated, or missed opportunities, and even basis such as how others described your individual work to get the process started may have a short-time or long-term effect. Environmental analysis uses a series of ranks and assessments in evaluating employee performance, customer satisfaction, and overhead coat are all similar factors during the first phase of the analysis. Training Methods Appropriate training is liable to have a positive or negative affect on important issues in business. How a company conducts, training is a critical decision that every business has to make consciously. All features involved in effective training should be considered, such as, time, cost, training environment, and training cost. The delivery of the training is pertinent. If the delivery of the information is confusing to employees, the training does not occur properly and is a waste of time, resources, and capital (Ongoing Training: A Method for Success, 2012). Various approaches to training are utilized and implemented. Types of Media Considering the impression Landslide Limousines anticipates on making, Atwood  and Allen Consulting recommends technology-based training. Technology-based learning may prove to be beneficial. Basic methods of learning through technology include interactive videos utilizing a computer in combination with a digital video (DVD). Web-based training programs or internet-streamed videos such as â€Å"YouTube† videos are increasing, popular tools among training methods. The aforementioned method is valuable in illustrating scenarios that the trainer would like to emphasize. These methods are conducive within a large group of people. Learning Principles When opting to use technology-based learning, companies must ensure accessibility for employees. Learning principles, considered laws of learning, are discovered, tested, and benefit practical situations (Naval education and Training, 2010). The trainer must possess the capability of applying the principles while instructing. Most importantly, the trainer needs to be clear on the objectives of the training, and relate it to the work environment. There are three types of learners: visual, hearing and hands-on. Atwood and Allen Consulting recommend that Landslide Limousine combine the training methods and perform more interactive learning experiences that will accommodate the three types of learners. Using what the military medicine has called for years â€Å"See one, do one, teach one† (Naval education and Training, 2010). The trainer will teach the skill so the employees can see it, then the employees will demonstrate their knowledge displaying their proficiency, finally the employee will teach a new employee. Those that teach, learn. Trainers will be inclined to become familiar with the material, recall it accurately, and apply it effectively. This method is cost effective in the sense that when there is a time one employee must carry out the tasks of another, therefore causing no interruptions in business. This method works best for companies that are just beginning. Training for learning skills or fact The required training conducted is for skill and fact. The training enhances knowledge of skills that enforce relevant facts, in reference to training. Effectiveness of Methods The effectiveness of the methods of instructions can be verified by how the employee perform their duties, by employee’s questionnaires and/or testing,  and by comments done by the trainers themselves (Naval Education and Training, 2010). The effectiveness of these methods displayed through the performance of the employees. Training Evaluation Strategies Evaluation on training is of utmost importance. Here is where a business learns of training that works versus training that is of no use to the organization. In order to evaluate specific training, addressing certain questions alleviate concerns of risk in that course of training. Potential questions are: Did the trainees learn a specific skill, knowledge or performance? Did change occur and was it related to the training? Are the changes positively reflecting in productivity and to achieving organization goals? Will these changes occur with a different set of trainees using the same training criteria? (Chapter 8, 2013) Typically, training is a trial and error system. What may work for one individual may not necessarily pertain to another type of learner. As mentioned previously, people learn in different manners. Some need visual aesthetics to increase their ability to comprehend the training. While others’ need a more tactile experience and participate in the training. This is not an entirely new concept and has developed over the last decade to include the use of technology to enhance learning. The same can be said for training and evaluation strategies. The idea behind training evaluation is to recognize the criteria of the training are met within the company. Using pretests to determine a suitable new hire reassures current employees that the individual grasps the goals and concepts of the business. An example of a pretest is as simple as an application, a resume or orientation. All of this information allows management to decipher an individual based on experiences. Once training is underway, management will monitor and observe the associates reactions and the trainer’s methods of approach. This segment is extremely important considering the trainer. If the trainer does not connect with the class or leads them astray and off topic, the training becomes worthless and consumes the organization’s time and money. The trainer’s obligation shall remain cost effective to the company and stay on task to complete the training in a time efficient manner. Aside from management monitoring and observing, feedback is equally important, and can  come from employees, supervisors, managers, and customers. Collecting feedback for an organization is conducted a number of ways. Suggestion boxes placed randomly around the business provide anonymous suggestions from individuals employed in the organization or from customers who believe change is necessary. Feedback is also collected verbally either in a group of employees or individual basis. Sending surveys to clients containing pertinent information to the limousine service allows them to feel connected to the business and builds trust. The implementation of the feedback is the most important aspect to changing the current operational standards of the business. Manager’s need to rise above the concept of â€Å"if it’s not broken, don’t fix it.† Business evolution is constant and technology increases daily allowing change to happen more frequently, and not because â€Å"it’s broken,† but because a new element has become known and can be a useful tool in training. References Email from Traci: Performance Management Plan. (2015). Retrieved from University of Phoenix: https://ecampus.phoenix.edu/secure/aapd/Materials/IP/curriculum/sb/HRM531/assignments/week5/intro.asp Naval education and Training. (2010). Personal Qualification Standards for Master Training Specialist. NAVEDTRA 43100-7C Ch. 1. Retrieved from Naval education and Training website Ongoing Training: A Method for Success. (2012). Retrieved from http://www.lctmag.com/operations/article/41017/ongoing-training-a-method-for-success http://www.bls.gov/oes/current/oes533041.htm http://education-portal.com/articles/Salary_and_Career_Info_for_a_Limo_Driver.html http://www.studymode.com/essays/Individual-Analysis-Of-Working-In-a-712116.html

Object Orientated Computing essays

Object Orientated Computing essays The object orientated approach has changed the way in which computing and programming has been done in the past. These changes affect almost everyone and with computing technology becoming more and more integrated with business and every day life it is useful to look at the importance of these changed to the technology industry. Object orientation is a method of computing by which objects, which are encapsulated procedures for handling data, perform actions based on instructions from a client. In other words the client issues and instruction which the object performs using its own procedures for handling the data received from the client. This differs to the procedural approach in that in the procedural approach the client has perform the procedures for the action to be completed. This is easier to understand using an example. Suppose you were asked to update a system in a company to include a function which calculated employees pay. Using the procedural approach you would be faced with the task of writing an entire programm which would then read all the data required for the calculation and and carry out the task. Using the object orientated approach would mean that all the programmer has to do is use an existing object which calculates employee pay and let it calculate the pay for you. The fact that programmers now dont have to rewrite code every time they want to update or creat a new system is a very important point. It means that systems can be implemented faster, easier and more cost effectively. Why try and create something which has already been successfully created. By encapsulating computing and programming procedures in objects the system is less likey to be negatively affected by change. The reason for this being that any changes made will not affect the objects as the procedures required for the actions of the objects are retained within the objects and cannot be accessed from outside the object. Object ori...

Do not shoot, it shouted

`Do not shoot, it shouted `I am a B-b-british object!. These are the first words spoken by the main character Gemmy in the novel Remembering Babylon. Gemmy Fairley enters the environment of a distant Australian settlement having spent 16 years of his life living with the aborigines. He has lost contact to his past British background, to his language and cultural identity. In the Scottish settlement his past identity begins to reconstruct itself piece by piece, word by word. He struggles with familiar English words until whites avert their eyes, seeing in his search for simple sounds a sign of impairment or worse, of treason. In any case, it is a mark of otherness that subverts the settlers own identity. Gemmy compels them to ask themselves "Could you lose it? Not just language but it. It." (40) 16 years ago Gemmy was a "British object", he was still a boy until British seamen heaved him overboard near the coast of Australia sometime in the middle of the 19th century. Then he became an aboriginal object. Gemmys presence in the village makes the hardest men among them harder still. His indistinctness, his being neither one thing nor the other, in age, culture or appearance, his different consonants and different vowels seems more than imbecilic to the settlers, it seems monstrous. If his existence can be resolved at all in their minds it is that he must be a "blackfeller" disguised in white skin, a dangerous emissary of the outback. In unmasking themselves from the illusion of cultural objective truth, they would make progress and elevate the human nature. In the closeness of the settlers Gemmy tries to find his language and core identity, "It was as if the language these people spoke was an atmosphere they moved in. Just being in their proximity gave him access to it." (14) Gemmy believes that the words spoken by the settlers are the key to his lost language, and if he only c...

Get Inspired By 21 Of The Best Content Marketing Examples In The Biz

Get Inspired By 21 Of The Best Content Marketing Examples In The Biz Content marketing has been around forever. *Fun fact* many accredit Benjamin Franklin as the first ever content marketer  when he published the yearly Poor Richard’s Almanack in 1732. Historical marketing fun facts aside, every marketer worth their salt has likely experimented with content marketing tactics. So much so, that the very concept might be starting to feel stale and overdone. But the stats speak for themselves, content marketing remains one of best tools in a marketers tool belt. Here’s what we know: 78% of consumers prefer getting to know a company through articles rather than ads. content marketing costs 62% less than traditional Marketing. Per dollar spent, content marketing generates approximately 3x more leads than traditional marketing. Companies that published 16+ blog posts per month got almost 3.5 times more traffic and 4.5 times more leads than companies that published zero to 4 monthly posts. 55% of marketers say blog content creation is their top inbound marketing priority. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Visual assets are the single biggest content contributor when it came to social media in 2017. After watching a video, 64% of users are more likely to buy a product online. 53% of content marketers use interactive content in lead generation efforts. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. Sources:  https://www.lyfemarketing.com/blog/why-is-content-marketing-important/;  https://www.hubspot.com/marketing-statistics #didyouknow that #contentmarketing costs 62% less than traditional marketing?If you’ve become disgruntled with the state of your own content marketing and are feeling less than inspired, you’ve come to the right place. We’re breaking down 21 of our favorite content marketing campaigns to get your creative juices flowing. Download Your Free Content Marketing Template Bundle First things first†¦ what do all these amazing content marketing examples have in common? They are expertly executed and distributed seamlessly. Are you prepared to do the same? It’s going to be  awfully hard to rock your killer content marketing campaign if your implementation and team coordination is a mess. Download our free content marketing template bundle. It contains everything you need†¦ A content plan template to help you measure and learn from your success. An Email Marketing template to distribute and communicate your new initiative. A blog calendar template to plan every post ahead of time in one place. Download your *FREE* #contentmarketing template bundle to make planning your next campaign a cinch.Get More Organized Than Ever With When you’re completely fed up with managing spreadsheets, sifting through countless emails, and all the time-consuming meetings just to get your marketing team on the same page, considering upgrading to . It’s the only way to get all your marketing organized in one place. Get a bird’s eye view of everything your team is working on; and collaborate, plan and execute your entire marketing strategy in one place. From social media promotion to blogging†¦ you can plan it all with . No more bouncing from tool-to-tool or hacking project management platforms that weren’t made for marketing teams. brings everything you need into one place. Table of Contents Charmin Nerd Wallet IKEA Facebook Make-a-Wish Babylist Primary ASOS Wistia Hershey's Bank of America Headspace Zillow Four Seasons Magazine Nike AirBnB Save the Food Blendtec Pandora Shopify Glossier

Financial services in uk Essay Example | Topics and Well Written Essays - 2500 words

Financial services in uk - Essay Example ooming financial sector due to the emphasis the government has placed on showcasing the strengths of this industry which has powerful entities with worldwide recognition such as the London Stock Exchange (LSE) and the an affluent population of 60,609,153 which has one of the highest real gross domestic product per capita in the world at $30,821 (CultureGrams, 2008). Preventing customer complaints and resolving them in a civilized manner is a critical success factor for companies in this industry in the UK. This essay studies customer service, customer complaints and the application of contract laws related to disputes between customer and firms in the United Kingdom. The financial services industry is a business whose worldwide market value is worth trillion of euros (Plunkett Research, 2008). This industry is composed of different segments which generate sales most of which are service oriented. The different sectors within the industry include commercial banking, private marking, equity market, consulting, financial planning, brokerage, real estate, and insurance among other financial services. In the United Kingdom the capital hub for financial activity is London, followed by Scotland a region in which 108,000 people or 10% of the working population are employed in the financial service industry that generated in 2007 nearly 7 billion euros in economic activity (Sfe, 2008). The people working in the financial services industry depend on customer retention in order for firms to build a portfolio of clients that bring recurrent business to firms. Just like in other industry a customer comes back and recommends the services of a store or company only if they are satisfied with the product they receive. It is essential to provide service to customer and to build a customer total quality program based on a strategic view that the customer is the most important stakeholder of the company. All business process must be geared to satisfy the needs of the customer and

A New Tunnel under the Thames Essay Example | Topics and Well Written Essays - 1500 words

A New Tunnel under the Thames - Essay Example 7. Include a set of drawings of your proposed tunnel, including a. a detailed cross section, b. a long section c. a map showing your suggested new road layout and d. a map indicating remedial works to minimise the impact of the extra traffic on the surrounding areas. 8. The site designated for the northern access (between Galleons Reach DLR and the river) is currently a brown field site with possible contamination, which includes an infestation of Japanese knotweed and some fly-tipping which may contain asbestos. Explain the procedures needed to bring the site into a condition suitable for construction. A new Tunnel under the Thames Introduction A tunnel is a subversive vessel, entirely covered a part from openings for entrance and exit, usually from both ends. A tunnel can be constructed for foot passage, rail, vehicle traffic, or a canal. The new Thames river crossing will allow closing of the Wool Wish Ferry. The bridge will relieve congestion for people living adjacent to Blackwa ll. This marks the location of Thames Gateway Road Bridge that was scrapped by the mayor in 2008, following the rejection of the plan by the Inspector at a Planning Inquiry. The tunnel, which will run from Greenwich Peninsula to the royal Docks, is expected to have a capacity of up to 2400 cars per hour in each route. While the link is very much worthy and will perhaps help reduce the severe overcrowding in the city, it will tamper with Blackwall Tunnel, making the suggestion for a Gallions Rach ferry a laughable alternative for the Thames Gateway Bridge. In addition, it raises questions with regards to the future of the current Woolwich Ferry. Supporters of environmentalists are likely to criticize the scheme of the tunnel, alleging that it would bring problems to people of London by creating more traffic, noise and more pollution. Furthermore, if the leaders in this region want to make London one of the world’s greenest capitals, their policies should be much focused (Irsha d, Wagner & Mussger, 2003). Since the era when Brunel made the first Thames tunnel, which was called Rotherhithe Tunnel, the tunnel construction has undergone great breakthrough, especially between 1825 and 1842. Tunnel constructions during these times were done through a rectangular safeguard with a miner revealing the face. The dimensions of the shield were 29ft high and 33ft wide, with brick coating after the miners and an arch brick being constructed. Nonetheless, tunneling will remain a risky activity since the conditions can never be certain, regardless of the number of boreholes that are taken. Furthermore, it is not uncommon to find tunneling gaining more prominence in the next few decades. The proposed Thames Tunnel will occupy a distance of 25 kilometers from west London. It will be 67 meters below the ground and will widely follow the direction of Thames River. According to the environment agency, this tunnel will link 34 of the most contaminated sewer outflows (Munfah 20 03). CDM requirements CDM regulations background Areas where CDM is applicable and those areas where it is not applicable General health and safety practices and laws Recognition of accident prevention, causation and prevention. Risk management practices Control procedures and reviewing and monitoring requirements Roles of different professional Land/engineering survey Land surveyors establish and give recommendations on the