Tuesday, January 21, 2020
The Character of Iago in Shakespeares Othello Essay -- GCSE Coursewor
The Character of Iago in Othello à à à à In the play Othello, the character Iago plays a paramount role in the destruction of Othello and all of those around him.à Some critics state that Iago's actions are motiveless and that he is a purely evil character.à However, during the course of this paper, certain motives for Iago's actions will be discussed. à à à à à à à à à à à For the first motive to be understood the reader must become knowledgeable of Othello's heritage and the setting of the play.à Othello is a Moslem from North Africa.à He is living in Venice.à He is the leader of the Venetian forces.à Anthony Burgess, a Shakespearean critic, believes that Othello's color has nothing to do with Iago's actions.à à "Othello's color had no connotations of the enslavable inferiority.à There were many great Negroes in those days like that Antonio de Vunth, who was King of Congo's ambassador to the Holy See."(Shakespeare, pp.200) à à à à There may have been many great Negroes around in those days but there were none in Venice.à Othello was the only member of his race in Venice.à Many of the people who lived in Venice had never seen a Moor.à To the people of Venice, Moors were different and feared, they were seen as an evil spirit.à Some people thought that they were witches or devils that walked the earth.à Included in a text written by Stephen Greenblatt, Roderigo and Barbanizo believed that "Othello used magic to win Desdemona."(Norton Shakespeare, pp. 2091).à You also see many references in the play where a character will refer to Othello as being a devil or beast. à à à à à à à à à à à It was no secret to the reader of the play that Iago possessed a hatred for Othello.à In fact, in act one of the plays the reader s... ...nced by motives and he was not just evil.à There must be motive to spark evil and in Iago's case the fact that he was losing what seemed to be respect and accountability from the people of Venice and his friends, drove him to hate. à Works Cited and Consulted Bayley, John. Shakespeare and Tragedy. Boston: Routledge & Kegan Paul Ltd., 1981. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Campbell, Lily B. Shakespeare's Tragic Heroes. New York: Barnes and Noble, Inc., 1970. Di Yanni, Robert. "Character Revealed Through Dialogue." Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.
Monday, January 13, 2020
Case for Repositioning a Bank Essay
ANZ bank is over 170 years old providing a range of banking and financial products and services to more than 5.7 million retail customers on a global scale (case). . Offering 817 branches and 2600 automated teller machines (ATMs) all over Australia, ANZ is ranked in the top 4 banks in Australia along with Commonwealth Bank of Australia, National Australia Bank Ltd (NAB) and Westpac Banking Corporation. This report will identify the current position of ANZ, and how they are attempting to reposition themselves in the financial services industry. The case highlights the strengths and weaknesses of ANZ and how effective their current marketing strategy is. The strengths of ANZ which have been identified in the case are their highly customised bankcards, their trustworthy image and reputation, knowledgeable staff and the size of the firm. ANZââ¬â¢s weaknesses are that their products are quite easy to imitate due to such intangibility, they are at the bottom compared to their competitors, the communication gap occurring through the reposition of their new brand and the inflexibility due to the large structure of the bank. This paper will explore two of ANZââ¬â¢s main strategic issues which are the communication gap of through the repositioning and rebranding as well as ANZââ¬â¢s competition in the financial industry. Key Strategic Marketing Issues The banking industry is very well established and has a limited selection of different products. Due to few substitute products, firms in the industry will find it hard to differentiate themselves from their competitors. Chenet, Dagger, & Oââ¬â¢Sullivan (2010) state that, differentiation is important because firms uniqueness is linked to target market focus, client-perceived value and competitive advantage. In result of ANZââ¬â¢s lack of communicating their service quality, limited product diversity and lack of unadaptable strategies they are ranked number four of the top four banks. ANZ needs to address the amount of ATMs it has throughout the country. Compared to its major competitors, ANZ is one of the banks with the least amount of ATMs available to its customers with almost half the amount of ATMs compared to NAB. Theory ANZ is rebranding and repositioning itself it the market to appear more appealing to customers. They are moving from anà outdated brand and position of ââ¬ËANZ Nowââ¬â¢ to a new brand identity and positioning strategy of ââ¬ËWe live in your worldââ¬â¢ implying a modern and fresh new feel to the company. Throughout the rebranding and repositioning process, ANZ is using a customer-led marketing approach by trying to find what customers want and giving it to them (Hooley, Piercy & Nicoulaud, 2012). However, ANZ is a very large firm which affects rebranding, creating a gap in the communication between the firm and their consumers. The slogan ââ¬ËWe live in your worldââ¬â¢ has been adapted to try and differentiate ANZ from its competitors in terms of customer satisfaction; however it has not been aimed consistently across all ANZââ¬â¢s communication activities. This has resulted in confusion of the customers as well as a lack of awareness of ANZââ¬â¢s message. Mayer (1975) found that larger firms can generally find it harder than a smaller firm to implement change across the whole organisation effectively and efficiently. Resources and Capabilities A resource is anything that is considered to be thought of as a strength or weakness of a firm and may be defined as those tangible and intangible assets that are tied to the firm (Wernerfelt, 1984). ANZââ¬â¢s resources include the products they offer, size of the firm, the knowledgeable staff and the strong trust with their customers. ANZ seeks to ââ¬Å"attract and develop the best connected and most respected people to be a part of the ANZ teamâ⬠(ANZ, 2014). Having knowledgeable and highly skilled staff allows for a financial institution to create superior returns, thus a competitive advantage (lulow, V., Gerstman, J., & Barry, C. 2003). The size of ANZ allows ease of access to funds which will appeal to their customers through providing loans, insurance, small business and corporate. Having a strong brand image and a good reputation, ANZ have had the opportunity to build trust with their customers. The large size of a firm can be a strength; however in turn can be a weakness. Mayer, T. (1975) identified that large banks have the potential to fail if customer service is overlooked. Due to the large amount of customers ANZ has, there is the possibility that relationships with customers may diminish. Furthermore, due to the large size of the firm ANZ may appear as inflexible and changes within the organisation may take a long time, such as the current repositioning of the firm. Creating confusing amongst consumers as the message is not being communicated effectivelyà across all of ANZ. Competitive Advantage ANZs major competitive advantage over their main competitors is this highly customised bankcards they currently offer to their customers. ANZ have used a customer-led marketing approach with their bankcards, as this approach finds what customers want, and give it to them (Hooley, Piercy & Nicoulaud, 2012). This fits in well with their brand image they are trying to communicate; ââ¬ËWe live in your worldââ¬â¢. Rather than just providing bank cards to their customers as the other major banks do ANZ customises their cards allowing their customers to choose what colour card they want and further using their own pictures on their bank cards. This is giving the customers the chance to create their own products. These customised bank cards have given ANZ a first mover advantage allowing them to enjoy the protection of a resource position barrier (Wernerfelt, 1984). However, Barney (1991) states that to have a ââ¬Ësustained competitive advantageââ¬â¢ competitors are unable to duplicate the benefits of this strategy. The customised bank cards may not last that long as a major competitive advantage due to other firms being able to easily imitate what ANZ have done. Strategic Fit Skinner (1969) suggested that for a firm to strategically fit, they need to tailor their production systems to perform the tasks that are vital to success and consistent with the firmââ¬â¢s strategy. The current marketing strategy of ââ¬ËWe live in your worldââ¬â¢ is ANZs new an innovative fresh outlook on branding for the organisation. The strategic planning and strategic marketing of this strategy must penetrate the whole market orientation not just small sections (Hooley, Piercy & Nicoolaud, 2012). This current strategy although isnââ¬â¢t fitting with the needs and requirements of the market. The failure of communication between ANZs resources and capabilities is causing the new strategy to not be implemented properly to its audience (Narver & Slater, 1990). The strategy adapted isnââ¬â¢t connecting with their customers their desired outlook of what they wish to be perceived as. ANZ wants their consumers to focus on them being ââ¬Ëtrustworthyââ¬â¢ and ââ¬Ëtraditionalââ¬â¢ but as of now they arenââ¬â¢t practicing what they preach. This is shown with customers feeling confused and unaware of the new adapted strategy. Asà Hooley, Piercy & Nicoolaud (2012) have found the marketing strategy needs to be aligned with the overall the relevant resources, capabilities so direction can be achieved and then the overall context of corporate strategy will be accomplished. Recommendation To ensure the repositioning of ANZ is effective, they need to communicate to their consumers more effectively. Rust, Moorman, and Dickson, (2002) found that ââ¬Å"customers differentiate between service firms on the basis of service qualityâ⬠. Therefore, ANZ need to offer superior customer service through the use of their highly skilled and knowledgeable staff. The best way for ANZ to differentiate their selves is through superior quality. Farrell, Hitchens, & Moffat (1993) found that, superior quality is an effective management strategy as it helps separate firms from competitive rivalry by creating customer loyalty.
Saturday, January 4, 2020
The War in Iraq Being an Oil Currency War Essay - 4124 Words
The War in Iraq Being an Oil Currency War Although completely unreported by the U.S. media and government, the answer to the Iraq enigma is simple yet shocking -- it is in large part an oil currency war. One of the core reasons for this upcoming war is this administrations goal of preventing further Organization of the Petroleum Exporting Countries (OPEC) momentum towards the euro as an oil transaction currency standard. However, in order to pre-empt OPEC, they need to gain geo-strategic control of Iraq along with its 2nd largest proven oil reserves. The second coalescing factor that is driving the Iraq war is the quiet acknowledgement by respected oil geologists and possibly this administration is the impending phenomenon known asâ⬠¦show more contentâ⬠¦Secondly, despite over 400 unfettered U.N inspections, there has been no evidence reported that Iraq has reconstituted its WMD program. Indeed, the Bush administrations claims about Iraqs WMD capability appear demonstrably false. [1] [2] Third, and despite President B ushs repeated claims, the CIA has not found any links between Saddam Hussein and Al Qaeda. To the contrary, some intelligence analysts believe it is more likely Al Qaeda might acquire an unsecured former Soviet Union Weapon(s) of Mass Destruction, or potentially from sympathizers within a destabilized Pakistan. Moreover, immediately following Congresss vote on the Iraq Resolution, we suddenly became informed of North Koreas nuclear program violations. Kim Jong Il is processing uranium in order to produce nuclear weapons this year. (It should be noted that just after coming into office President Bush was informed in January 2001of North Koreas suspected nuclear program). Despite the obvious contradictions, President Bush has not provided a rationale answer as to why Saddams seemingly dormant WMD program possesses a more imminent threat that North Koreas active nuclear weapons program. Millions of people in the U.S. and around the world are asking the simple question: Why attack Iraq now? Well, behind all the propaganda is a simple truth -- one of the core drivers for toppling Saddam is actually the euro currency, the -- . Although apparently suppressed in theShow MoreRelatedReasons For The Country Of Iraq1505 Words à |à 7 Pages This essay is going to cover the country of Iraq. Due to my experience with three deployments to this country, I have found its history very interesting. I will share knowledge and facts about the Country, culture and military. This country has an astounded religious and cultural history documented. I believe Iraq was once self sufficient because of its Dictator however a great threat to the world. Sometimes I am very puzzled how we successfully invaded the country and changed theirRead More War for all the Wrong Reasons Essay1201 Words à |à 5 PagesWar for all the Wrong Reasons Why might the United States start a war with Iraq? 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Friday, December 27, 2019
The Economic Impact Of A Legalized Marijuana Industry
The economic impact of a legalized marijuana industry is often overstated by casual advocates. Some even make a ludicrous suggestion that it would pay off the national debt. Legal marijuana, just like any other solution alone, canââ¬â¢t fix our national debt. It was $16.4 trillion when it reached the debt ceiling on December 31, 2012. Nevertheless, there clearly are no perfect forecasts for determining the potential economic impact from the legal marijuana industry in the future. However, according to the available data, approximately 1 in every 10 Americans smokes marijuana at least once a year. Among them, about 24 million Americans smoke marijuana on a regular basis. CNBC offered a moderate estimate that a fully legal marijuana industry would generate $16-20 billion a year in taxes and $40 billion a year in sales. Clearly legal marijuana wouldnââ¬â¢t be the economic miracle as some people expect it to be, but it still represents a massive economic impact. As the former Se nator Everett Dirksen reportedly once said, ââ¬Å"A billion here, a billion there, and pretty soon youââ¬â¢re talking real money.â⬠Coloradoââ¬â¢s decision to legalize recreational and medical marijuana has added over $100 million to the stateââ¬â¢s budget annually. First, the state collected $76 million in taxes and fees from the legal marijuana industry. Secondly, the stateââ¬â¢s criminal justice costs were reduced by up to $40 million annually, according to a conservative estimate by the Colorado Center on Law and Policy. InShow MoreRelatedThe Legalization Of Marijuan A Positive And Negative Effects On American Society849 Words à |à 4 PagesThe legalization of marijuana can have many positive and negative effects on American society. State budgets are constantly looking for new avenues of revenue and ways to create new industry. The legal system in place is exhausted and unable to sustain the current rate of incarceration and enforcement. 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Thursday, December 19, 2019
baseball turnaround Essay - 654 Words
nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;The title of this book is Baseball Turnaround and the author is Matt Christopher. This is a story of baseball and how it is a team sport. The book relates with the title by showing how this boy named Sandy Comstock that plays on the Grantville Raiders and has a big game coming up. It was against the Newtown Raptors. He wanted to beat them and become one of the best teams. By the time he knew it he ended up on the Newtown Raptors team and he was going to play is old team. It was kind of like a baseball turnaround. Sportsmanship is an important when you are in sports. When Sandy was coaching the Dolphins, an orphanage baseball team, he gave goodâ⬠¦show more contentâ⬠¦He was a big kid and Sandy didnââ¬â¢t want to ask him to move so he reached around his back and accidentally touched him and he turned around. He asked what he wanted and he Sandy said a magazine. The kid, a red head, pushed him and knocked down a rack. The store manager got mad and kicked Sandy out of the store and the kids were out there also. The kids had a lot of candy and magazines. One of the kids gave Sandy a magazine that he tried to look at and the kid said ââ¬Å"your not so badâ⬠. They hung out a while then went to an abandoned shed. They started smoking a cigar and they asked Sandy if he wanted some. Sandy said no. So one kid got up and pushed him. He hit him and Sandy knocked the table over and there were candles on it. He started running home. The next morning the cops showed up at Sandyââ¬â¢s apart ment. They wanted to talk to him about last night. He started telling the officer about the kids and what they did. The officer responded ââ¬Å"the old man in the apartment saw a kid running from the shed with a raiders baseball cap onâ⬠. Not really anyone wears those around. He went to juvenile court and spoke out. After that, Sandy went home and he ended up on being on probation with his probation officer. Sandy had to do a mandatory 20 hours of community service. The officer, Officer Richards, told him about his brother. He owns a baseball team. He told him about it and he thought if Sandy was good enough he could coach the team along with theShow MoreRelatedThe Phoenix Pirates : A New Pirate Baseball Team Thirsty For Success1360 Words à |à 6 PagesAlthough the Southern Oregon weather hasnââ¬â¢t particularly indicated the start of spring, the season of new beginnings has commenced and brought along with it a fresh new Pirate baseball team thirsty for success. With a v aried degree of experience at their repertoire, the Phoenix Pirates look to revitalize a program that has missed the playoffs by one single spot in the past two consecutive years. 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AM truckingââ¬â¢s convenient location in Douglas, Wyoming provides a closer drive to rock pits and locations. This location allows AM trucking to further enhance customer experience by providing a speedy delivery and a faster turnaround. The quicker turnaround saves the customer money as trucking companies are paid by the hour. By choosing AM trucking customers will receive superior service. This service begins with our experienced (Over 15 years) and highly trained driver coupled with a youngRead MoreTaking a Look at Southwest Airlines2977 Words à |à 12 Pagessecondary airports in larger cities, such as Midway (rather than Oââ¬â¢Hare in Chicago) and LaG uardia (rather than JFK in New York) to improve on-time reliability, an important aspect of customer relations. Southwest has always aimed for 20 minute turnarounds at the gate ââ¬â another perennial feature of its touted customer service ââ¬â which is facilitated by its use almost exclusively of Boeing 737-700 planes. 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Wednesday, December 11, 2019
Internal Factors Affecting Businesses Internal and External
Question: Discuss about the Internal Factors Affecting Businesses for Internal and External. Answer: Successful business owners keep track of the challenges affecting their enterprises and develop means towards resolving issues. In organizations, there are two types of factors including internal and external ones that affect business processes. External factors involve factors beyond the ability of business owners while the internal factors involve those within organizations where the business owners have control over them. While external and internal factors affect business, internal factors remain key to development as they can be easily controlled since the owners have the power to control it. Internal factors are those which can be changed through policy implantation by the business owners. In this case, the power resides with them as opposed to an external environment where one has not alternative other than adhering to the demands. Therefore, it is important for businesses to understand the internal environment and how it places them towards success. The business owner needs to position themselves and equip their firms with the latest technology to guarantee the best outcome during operations (Adams, 2002). Internal Factors in Business Internal factors refer to the activities that businesses do within the organization that affects the way businesses are run. In this respect, they result from the day to day practices which can be controlled. For instance, aspects such as business image, creditworthiness, and business reputation depend on the business owners who make critical decisions in business (Carroll Buchholtz, 2014). Several factors affect the manner in which businesses are done which result from the operations of organizations. Such factors and processes can be changed according to the preference and decisions of business owners. Furthermore, the internal factors determining a business operation include financial resources present such as funding, sources of income for development, and investment opportunities all which can be controlled by the owners (Crane Matten, 2016). Secondly, the physical resources represent internal factors including a firms location, invested equipment for work, and the facilities present for use. Besides, human resources act as internal factors which determine production capabilities and are important in attracting consumers for products on sale (Lussier Corman, 2015). Lastly, employee remuneration programs, departmental hierarchy, and software systems which ease jobs. All the factors mentioned above determine organization success and are controlled by the owners. In this case, a change in any of the factor can be done by the shareholders towards posterity. The internal environment entails organizations owners, employees, the board of directors, and the culture present in an organization. Therefore, internal business environment entails factors within organizations which impact success or failure depending on the style and approach used by a given management. It is, therefore, important for organizations to recognize the potential opportunities existing and use the internal control measures to guarantee success. Owners Owners refer to the people who have invested their funds into the setup of a company and have a significant influence on the direction a company takes. Business owners have the responsibility to make decisions based on the resources in place. The right to leadership style remains with them as long as one understands the repercussions attached to a given leadership style. Owners include individuals who hold shares in a company or that pioneered the development of a product in a company. Board of directors refers to the governing body of a company who are involved in the daily decisions of a firm. The board has the responsibility of overseeing the management appointments which control the decision-making ability. Employees Employees are a valuable asset in firms as they guide and carry out daily activities which shape the profitability of businesses. In this case, they remain significant factors in performing duties thereby acting as influential factors to the internal environment. A stunning performance from the individuals leads to higher productivity whereas a decline in the same damages the revenue flow in organizations (Anitha, 2014). Employees when managed properly initiate positive changes to organizations and are therefore a controllable entity towards success. Culture Organization culture remains vital in determining the overall behavior of employees and serves as an internal factor in development. Organizations with a proper culture that promote hard work lead to success as opposed to a culture that promotes laxity in organizations. Understanding an environment is essential in determining the best practices towards success. Groups differ according to their culture where some have a proper communication whereas others survive under a dictatorial leadership which cultivates the aspect of fear in the workplace (Korschun, Bhattacharya Swain,2014). Consequently, the organization with the best culture remains profitable as employees are better placed to develop. Financial Projections The financial risks in a business determine the level of progress an organization achieves. The ability to plan one's financial plan remains under the control of business owners who control the transactions made as well as the financial systems in organizations. Therefore, the financial operations represent the internal factors that affect the decision to hiring or relieving employees off their services. Firms need to properly contain their financial operations and remain accountable in their expenses to yield profits and prepare their accounts open to the auditors. Poor planning leads to losses and lack of transparency which leads to bankruptcy. Employee Status Employees in organizations form a significant part as they remain charged with the day to day operations. Employees are internal factors that determine the direction of organizations. Workers who remain motivated at all times tend to drive organizations to success. Therefore, they serve as crucial factors to the success of the business. Employees who receive adequate pay and a constant appreciation for achievement made tend to increase the production of a firm thereby determining their success. Employers might be wealthy but failing to transfer the benefits to the workers results in a limited production (Zikmund, Babin, Carr Griffin, 2013). The situation represents a case where the employee status remains essential towards the success of organizations. In this respect, the category falls within the internal category given the fact that it can be controlled by the owners and other stakeholders to success. Leadership Leadership is one of the internal factors that affect organizations depending on the ability and approach used in providing direction. Businesses with a formal structure of business complete with the mission and vision attract success. However, businesses working without such guide in business tend to lose a lot in achieving benefits and competing favorably with other businesses within the same industry. For instance, business leadership that value employees and puts their interests into consideration tend to thrive as opposed to those with improper affection on employees registering little success. Besides, leadership depends on communication effectiveness which determines the level at which employees respond to business activities. Organizational and Operational Roles Organizations have differing organizational structures and operational procedures which determine the internal influence on businesses. For instance, organizations with a digital supply chain are better placed to plan and forecast the demand ratio of consumers and avail sufficient product numbers in their stores (Samaha, Beck Palmatier, 2014). Besides, organizations embracing proper technology use enhance efficiency and consequently promote their profit margins. On the other hand, businesses cannot decide on huge marketing over the media without a proper financial standing (Cooper, 2015). In this case, the internal factors determine the level of decision making and the success present in organizations. Therefore, such factors remain within the control of groups where an improvement can result in positive changes and success. Innovation The rate at which businesses undertake changes is determined by the organizations leadership. In this respect, the internal factor remains free from the influence of the external environment but rather the internal administration. Notably, it is common to see some organizations remaining profitable while others are closing up shops. Such differences arise from the innovative nature of businesses in maintaining profit making. In this case, business dealers have the ability to determine the extent to which they can be innovative and explore the avenue towards achieving success (Nadolska Barkema, 2014). Therefore, innovation is an internal factor that affects the way businesses run and the decisions made in organizations. Internal factors in organizations determine the level of success and the competitive nature of organizations. Several facts such as brand recognition remain internal elements that can be created by business owners. Employees remain important in organizations who if treated well results in a positive development (Zsambok Klein,2014). The resources in a company are a preserve of the owners who determine what to introduce towards success. The adoption of technology and innovation places firms ahead of the rest. In this case, organizations have the freedom to select their methods of production towards encouraging competition. Besides, business decision-making ability rests with the owners and the board of governors who are responsible for making key decisions in markets. Moreover, the resources and human workforce in an organization determine the type of business decisions to take based on the need for expansion (Graham, Harvey Puri, 2015). For instance, the financial projections of a firm would be used to arrive at expansion decisions which rest with the board of directors and business owners. Therefore, the internal factors determine the level of success and the type of decisions to be taken by the management based on the resources available. Businesses need to equip themselves with the latest technology and managerial concepts to assist them in aligning their resources to the expected revenue projections. The internal environment remains instrumental towards steering business success. References Adams, C. A. (2002). Internal organisational factors influencing corporate social and ethical reporting: Beyond current theorising.Accounting, Auditing Accountability Journal,15(2), 223-250. Anitha, J. (2014). Determinants of employee engagement and their impact on employee performance.International Journal of Productivity and Performance Management. Carroll, A., Buchholtz, A. (2014).Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Cooper, D. (2015). Effective Safety Leadership: Understanding Types Styles That Improve Safety Performance.Professional Safety,60(2), 49. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Graham, J. R., Harvey, C. R., Puri, M. (2015). Capital allocation and delegation of decision-making authority within firms.Journal of Financial Economics,115(3), 449-470. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Lussier, R. N., Corman, J. (2015). A business success versus failure prediction model for entrepreneurs with 0-10 employees.Journal of Small Business Strategy,7(1), 21-36. Nadolska, A., Barkema, H. G. (2014). Good learners: How top management teams affect the success and frequency of acquisitions.Strategic Management Journal,35(10), 1483-1507. Samaha, S. A., Beck, J. T., Palmatier, R. W. (2014). The role of culture in international relationship marketing.Journal of Marketing,78(5), 78-98. Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2013).Business research methods. Cengage Learning. Zsambok, C. E., Klein, G. (2014).Naturalistic decision making. Psychology Press.
Tuesday, December 3, 2019
Watership Down By Richard Adams Essays - Watership Down,
Watership Down By Richard Adams The novel Watership Down by Richard Adams, like Edmund Spencer's The Faerie Queene, is an allegory. Watership Down also embodies many romantic ideas. Fiver, a rabbit who sees visions from Frith, represents the turn toward imagination that occurred in the Romantic period. The rabbits in the novel also value freedom and rebellion against tyranny, two important Romantic ideas. Many of the rabbits that left the Sandleford warren were unhappy with authority there, and the Watership Down warren helped the rebellion against Efrafa. Hyzenthlay, a doe in Efrafa, questions authority and longs for freedom from tyranny. She embodies the individualism valued in the Romantic period and, like Fiver, sees visions from Frith. The rabbits in the novel search for better ways to live- another important Romantic idea. Fiver leads the search. ?I know what we ought to be looking for ? a high, lonely place with dry soil, where rabbits can see and hear all round and men hardly ever come. Wouldn't that be worth a journey (Adams 48) Watership Down is an allegory, ?a story in which the characters, settings and events stand for abstract or moral concepts? (Sime 1189). The different warrens in Watership Down represent different types of government. Efrafa, a warren run by General Woundwort, is a totalitarian government where the military class rules and the others are oppressed, much like the Khrushchev era in the USSR. In The Faerie Queene, each main character represents a heroic quality. In the epic poem of knights, dragons and ladies, each part represented a heroic quality that embodied a noble person. During the Romantic period, people ?turned away from the? emphasis on reason and artifice. The Romantics embraced imagination and naturalness.? (Sims 630). Fiver, a rabbit from the Sandleford warren, is an example of this Romantic philosophy in the novel. Fiver has an uncanny sense for danger- a psychic sense that the other rabbits do not possess. He speaks of one of his visions, ?I know there's something unnatural and evil twisted all round this place. I don't know what it is, so no wonder I can't talk about it. I keep getting near it, though.?(Adams 102). Fiver's sense of danger proves accurate. He predicted the destruction of the Sandleford warren, imagining ?The field! It's covered with blood!? (Adams 21). This prophecy was later fulfilled when Holly and Bluebell came to Watership Down and told how the men destroyed the warren. Fiver embraces these visions, even in the face of other rabbits that tell him he is not thinking logically. Fiver values his individualism and visions. The rabbits of Watership Down, like Romantics, ?believed in individual liberty and sympathized with those who rebelled against tyranny.? (Sims 630). The rebellion that the rabbits supported came from the tyranny in Efrafa. Holly learned of Efrafa on his arrival, ?You cannot call your life your own? (Adams 245). The rabbits in Efrafa are marked, and depending on the mark, have certain feeding times and are only allowed above ground at those times. Blackavar, an Efrafa rabbit, ?had been caught trying to run away from the warren.? (Adams 248). Blackavar's ears were ?ripped to shreds? as punishment. (Adams 248). Holly and the other Watership Down rabbits ?were sniffling at him; absolutely horror-stricken.? (Adams 248). Strawberry supports rebellion from Efrafa. ?There are rabbits there who'd be the same as we are if they could only live naturally, like us. Several of them would be glad to leave the place if they could.? (Adams 265). Hyzenthlay, a doe in Efrafa, longs for individual liberty and freedom from tyranny. Upon meeting her, Bigwig hears her poem, which, like romantic poetry, ?spoke of personal experiences and emotions? (Sims 630). Bigwig also sees her emotions in her poetic gaze. ?She turned to him a look of such wretchedness, so full of accusation and suffering, that it was all he could do not to beg her then and there to believe that he was her secret friend and that he hated Efrafa and the authority which he represented? this doe's gaze spoke of wrongs beyond her power to express.? (Adams 331). Hyzenthlay had told Holly of her attempt to leave the warren. This doe rebelled against the tyranny of General Woundwort. Romantics were often looking for ?better- that is, happier, fairer, and healthier- ways to live.? (Sims 631). The rabbits were also looking for a better way to live. A few of the rabbits who left the Sandleford warren did so, not because of Fiver's warning, but because they were not happy with life at Sandleford.
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