Can a fingerprint be reproduced? :: Personal Narrative, Autobiographical Essay

Can a fingerprint be reproduced? Imagine the guilt a wife and mother would feel knowing that carrying out her daily routine of waking her husband, so he could get ready for work, would cause her never to see him again. To just send him off as she has done for the past thirty-two years would cause such heartbreak for her and her family. For her to remember the way he would turn on all the lights and make as much noise as possible to keep her awake so that he could get a good-bye kiss. And to think that that kiss would be their last one because when he arrives at work, takes the elevator to the fifty-second floor, and takes a seat at his desk a terrorist would fly an airplane into his building, The World Trade Center. On that dark day, The World Trade Center became a burial ground. Thousands of people lost their lives because of someone’s warped view of religion. Because of this warped view, we as a country have to make the difficult decision of what to do with the empty area where the Twin Towers once stood. People are divided on what to do with this are in the middle of Manhattan. Should we, as a nation, rebuild The World Trade Center or make a memorial in its place? Many factors play on this decision. For example, it is prime real estate. Yet, on the other hand, it is sacred ground. A place of reverence and a place of remembrance of those lives lost in the tragedy that occurred on 9-11. People from all over the United States of America came to this one spot not to view or exploit the vacancy but to remember the totality of the two towers by remembering the employees, the bystanders, and all the police officers and fire fighters who lost their lives to save others. Strangers came together to pay their respects to the dead and to show their loyalty and support to their country. After September 11, this site has become more than a national landmark. People used to come and be in awe because of the magnificence of the two buildings, but now they come for something else. This is another reason it is so difficult to decide on what to do with this void in the New York skyline. People want a place that they can go and remember their loved ones that have passed because of the tragedy on September 11, 2001.

Management Information Systen Use by Kfc

Management information system use by KFC Management Information Systems (MIS) is the term given to the discipline focused on the integration of computer systems with the aims and objectives on an organization. Each KFC outlet use MIS in accounting, knowing production, and very useful in formulating HR policies which helps them to rate their employees. The development and management of information technology tools assists executives and the general workforce in performing any tasks related to the processing of information.MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making. With computers being as ubiquitous as they are today, there's hardly any large business that does not rely extensively on their IT systems. However, there are several specific fields in which MIS has become invaluable. MIS systems can be used to transform data into information useful for decision making. Computers can provide financial statements and performance reports to assist in the planning, monitoring and implementation of strategy.MIS systems provide a valuable function in that they can collate into coherent reports unmanageable volumes of data that would otherwise be broadly useless to decision makers. By studying these reports decision-makers can identify patterns and trends that would have remained unseen if the raw data were consulted manually. MIS systems can also use these raw data to run simulations – hypothetical scenarios that answer a range of ‘what if’ questions regarding alterations in strategy.For instance, MIS systems can provide predictions about the effect on sales that an alteration in price would have on a product which is very useful for KFC future development. These Decision Support Systems (DSS) enable more informed decision making within an enterprise than would be possible without MIS systems. Not only do MIS systems allow for the collation of va st amounts of business data, but they also provide a valuable time saving benefit to the workforce.Where in the past business information had to be manually processed for filing and analysis it can now be entered quickly and easily onto a computer by a data processor, allowing for faster decision making and quicker reflexes for the enterprise as a whole. Management by Objectives While MIS systems are extremely useful in generating statistical reports and data analysis they can also be of use as a Management by Objectives (MBO) tool. MBO is a management process by which managers and subordinates agree upon a series of objectives for the subordinate to attempt to achieve within a set time frame.Objectives are set using the SMART ratio: that is, objectives should be Specific, Measurable, Agreed, Realistic and Time-Specific. The aim of these objectives is to provide a set of key performance indicators by which an enterprise can judge the performance of an employee or project. Benefits o f MIS The field of MIS can deliver a great many benefits to enterprises in every industry. Expert organizations such as the Institute of MIS along with peer reviewed journals such as MIS Quarterly continue to find and report new ways to use MIS to achieve business objectives.KFC ‘s Core Competencies Every market leading enterprise will have at least one core competency – that is, a function they perform better than their competition. By building an exceptional management information system into the enterprise it is possible to push out ahead of the competition. MIS systems provide the tools necessary to gain a better understanding of the market as well as a better understanding of the enterprise itself. Enhance Supply Chain Management Improved reporting of business processes leads inevitably to a more streamlined production process.With better information on the production process comes the ability to improve the management of the supply chain, including everything from the sourcing of materials to the manufacturing and distribution of the finished product. Quick Reflexes As a corollary to improved supply chain management comes an improved ability to react to changes in the market. Better MIS systems enable an enterprise to react more quickly to their environment, enabling them to push out ahead of the competition and produce a better service and a larger piece of the pie.These factors help KFC to work smoothly and efficiently as we already known that they are the only fast food chain which is selling fried chicken in which they are specialized. MIS systems let the KFC management: †¢ To capture information and store it, whenever they are making bills it helps them to count sales per day, per week and per month because a copy of the bill is stored in the computer. †¢ Access stored information easily and manipulate it for the needs of their clients’ while billing or taking order they just enter the code of the product requested at t hat time and the quantity demanded.Eg-Product code Product name Product price (in Rs. ) 01 Small Coke 20 02 Medium coke 35 03 Large coke 45 04 Small coke+ Lollipop Chicken 65 05 Fried Chicken tub(small) 105 06 Small French Fries 25 07 Large Fries 45 08 Chicken Burger 25 09 Fried Chicken tub(large) 145 10 Veg. Burger 20 In KFC the above mentioned kind of information is stored in each computer that they use to maintain is SAP-sale module . They given codes to their 45 products just by entering the code the product name comes out with cost on the screen. †¢ Control flow of information into, around and out of the systems. Work within legislation such as the Data protection Act. †¢ Manage resources this is a very important function as every day inventory is recorded and therefore resources could be managed. †¢ Produce reports for themselves so that they can compare their own performances with their own and other. †¢ Maintain records needed for quality control so that the success story of all the employees can be appraised. †¢ Respond confidently to the demands of the Common Inspection Framework MIS help them because they now easily check when the last stocking was done. Manage and track employee records of work, achievement and progression for promotions. †¢ Record and track outcomes. †¢ Manage marketing information to further improve sales.. †¢ And a host of other information related functions. If Management Information Systems are flexible, and relate to the needs of the organization, the clients and the curriculum that they are delivering, then they work well and effectively. One has to be sure that, whatever systems you use, they suit your purposes and can be customized to do so, are easy to use and allow rapid data entry with rapid and flexible access for reporting purposes.

Primary education Essay

According to the Kenyan government, education is â€Å"A long term objective to provide basic quality education to enhance Kenyans ability to preserve and utilize the environment for productive and sustainable livelihoods, to develop quality of the human race; to realize the universal access to education and training for all including the disadvantaged and the vulnerable and as a necessary tool for development and protection of the democratic institutions of human rights† (Ministry Of Education Science and Technology, 2005 pp2). The current Kenyan education system consists of Early Childhood Education, primary and secondary education. Early Childhood Education takes one year. At the end of the primary education, pupils sit for the Kenya Certificate of Primary Education (KCPE) prepared by the Kenya National Examination Council. Performance in the KCPE determines who is admitted to secondary schools. At the end of secondary education, students sit for the Kenya Certificate of Secondary Education. Primary school education in Kenya is a basic and is considered the root of all formal and informal learning in Kenya. Free and compulsory primary education for Kenyan children was one of the key pre-election promises that led the NARC government led by President Mwai Kibaki, to ascend to power in December 2002. Since then, an estimated 1. 5 million children, who were previously out-of school, have turned up to attend classes (Paul Kenya, 2008). The free Primary Education policy was first implemented in January 2003. The FPE policy focuses on attaining Education For all and in particular, Universal Primary Education. Key concerns are access, retention, equity, quality and relevance and internal and external efficiencies within the education system (Ministry Of Education Science and Technology, 2005a, pp3). Through the FPE policy, the NARC government scrutinized the current 8-4-4 systems, which had previously been coupled with retention and reduced enrolment before it came to power. The policy’s focus is on â€Å"quality education and training as a human right in accordance to Kenya law and international conventions† (Ministry Of Education Science and Technology, 2005 pp3). VISION Quality education for development. (Elimu bora Kwa Maendeleo) MISSION To provide, promote and co-ordinate lifelong education, training and research for KLenya’s sustainable development. POLICY OBJECTIVES 1. To achieve education for all (EFA) by 2015 2. To achieve transition rate of 70% from primary to secondary from the current rate of 57% 3. To enhance access, equity and quality primary education 4. To achieve 50% improvement levels of literacy by 2015 5. To attain universal primary education (UPE). This is in line with the United Nation’s Millennium Development Goals 6. To reduce the number of primary school children drop outs. ACHIEVEMENTS OF THE POLICY 1. Increase in number of children enrolled in primary schools. Primary education has witnessed phenomenal growth since the policy was established. The number of primary school pupils rose dramatically from 5. 9 million in 2002 to 7. 6 million in 2005 to 82. 78 in 2009, according to a World Bank report, published in 2010 2. Significant reduction in the repetition rate. The number of students repeating and dropping out has reduced significantly() this may be attributed to the fact that parents no longer have to think about paying school fees. CHALLENGES FACED BY THE POLICY. 1. Delays in Funds Disbursement Delays in distributing funds to support free primary school education is one of the challenges facing the policy implementation. This has frustrated many teachers, put pressure and on parents financial burdens. Teachers thus lack motivation to teach the increasing number of pupils as a result of the introduction of the policy. 2. Teacher Shortages A UNESCO survey on the evaluation of the Free Primary policy (UNESCO, 2005) indicates that the teacher: pupil ratio, in a significant number of schools was 1:70 which was far beyond the recommended maximum rate of 1:40. Such a high ratio has got challenges. For example, teachers find it impossible to pay attention to all learners, especially the slow ones. Also teachers were not able to give adequate assignments to the pupils, as they could not cope with the marking and teaching workload (UNESCO, 2005). 3. Teacher-Learning Facilities There is a challenge in the limited teacher-learning facilities, which forces pupils to share. Sharing of facilities such as textbooks, exercise books, pens e. t. c has affected pupil’s accessibility to the books while at home and many have to do their homework early in the morning the next day when in school. There is also the issue of inadequate physical facilities where most schools did not have adequate classroom to accommodate the large number of pupils enrolled under the FPE programmes. 4. Managerial Skills Most school managers (the head teachers) are not well equipped in managerial skills. This is to say that their managerial skills are poor and these results to poor results by the schools they head as well as mismanagement of available funds. 5. Mobility from Public to Private and within Public Schools This may not be a major challenge but it still is a challenge. Teachers complain that pupils’ frequent transfers from one school to another at any point of the term and in any class affect content delivery. This may be as a result of a preference for free and cheaper education, school availability and its proximity as well as the highest grade offered in a school. A lower fee is also a factor, and cheaper or free schools seemed to be an important motivation for school transfer. 6. Embezzlement of Funds and Corruption Embezzlement of funds is a core challenge. Some government officials are corrupt and hence there is mismanagement or misallocation of funds that are allocated to them, (UNESCO, 2005). For instance, the sponsor’s funds; this makes some children who are poor miss the opportune moments of schooling. I addition to that, senior officials in the Ministry of Education, in Kenya have been accused of protecting corrupt headmasters suspected of embezzling funds because they are also indirectly benefiting from incentives that are being paid by parents, disgruntled senior education officials have revealed, (UNESCO, 2005). RECCOMENDATIONS 1. Timely release of funds. Funds should be released as soon as they are available. This will ensure the teachers and students remain motivated to learn. 2. Increase numbers of teachers employed and increase their wages. Increasing the number of teachers permanently employed in public primary schools will help to take care of the teacher-student ratio. Increasing their wages will also ensure that the teachers are motivated to do their work well. 3. Investing in Teacher-Learning Facilities. The government should invest in building more classrooms to reduce the current congestion in the classrooms. The government should also work hand in hand with sponsors and international investors to ensure the pupils have enough books, pens and other facilities needed by both teachers and pupils. 4. Training of managers. Heads of schools should be trained on how to manage the funds given to them as well as efficiently running the schools. 5. Monitor ministry officials and those handling the funds. An organization or body that can monitor the ministry officials and those handling the funds such as the anti-corruption commission of Kenya to ensure that those handing the funds are not corrupt and those caught in corrupt practices face the law. REFERENCES 1. UNESCO (2005). Challenges of implementing free primary education in Kenya: assessment report. Kenya. Nairobi: Ministry of Education, Science & Technology. 2. Okwach, A. and George, O. (1997). Efficiency of primary education in Kenya: situational analysis and implications for educational reform. Nairobi: Institute of Policy Analysis and Research. 3. UNESCO (2006). Fact book on education for all, UNESCO Nairobi 4. Voss, R. ; Bedi, A. ; Kimalu, P. K. ; Manda,D. K. ; Nafula,N. N; Kimenyi, M. S. Achieving universal primary education: Can Kenya Afford it? University of Connecticut: Department of Economics working paper series.

History of Special Education Law Essay

History of Special Education Law History of Special Education Law From the beginning of time until the end of time, there will always be students who require special education services. Throughout the 20th century, there have been many laws written to try and protect and help students with disabilities. Two in particular are the Education for All Handicapped Children Act of 1975, and the Individuals with Disabilities Education Act (IDEA 1990). Special education classes were available in the 1950’s, but the outcome for the students was not what parents expected. The students in these classes could not preform  academically, and were considered unteachable. They eventually were sent to special schools that focused on teaching them manual skills. The programs may have been available, but clearly it was discrimination towards those students with disabilities. This is why the laws written for the handicapped are so important, especially in the school system. The chart above compares two articles covering individuals with disabilities; one is an overview of disabilities, covering the Education for All Handicapped Children Act, also known as Public Law 94-142, and the other is  an overview of the Individuals with Disabilities Education Act (IDEA) Amendments of 1997. In the article on an overview of disabilities, it says the handicapped children must meet two criteria; they must have one or more disability and require special education and related services (ERIC Clearinghouse on Handicapped and Gifted Children, R. A. , 1987). In this article, it also gives specific definitions of the disabilities that children have to have to be considered for assistance under Public Law 94-142. The acceptable disabilities listed range from deaf to blind to  mental retardation, orthopedically impaired, and those that are speech impaired or have a learning disability, among many other disabilities. When a child is thought to have a handicap, there is a multidisciplinary team that will evaluate the child. The team consists of at least one teacher or specialist that has knowledge of the student with the disability. When the team meets, ? ORGANIZED INTO FOUR PARTS ?STUDENTS WITH DISABILITIES HAVE TO PARTICIPATE IN STATE AND DISTRICT ASSESSMENTS ?INCLUDES DISCIPLINARY PROCEDURES FOR STUDENTS WITH DISABILITIES ?REQUIRES PARENTAL CONSENT FOR EVALUATIONS  ?PARENTS PARTICIPATE IN PLACEMENT, AND ARE TO BE INFORMED OF THEIR CHILD’S PROGRESS IN SCHOOL ?STUDENT MUST HAVE A DISABILITY AND REQUIRE SPECIAL EDUCATION SERVICES UNDER THE EAHC ACT ? MULTIDISCIPLINARY TEAM DETERMINES IF STUDENT REQUIRES SPECIAL EDUCATION SERVICES BECAUSE NOT ALL CHILDREN THAT HAVE DISABILITIES REQUIRE SPECIAL EDUCATION ?DEFINES THE DISABILITIES ACCEPTED ?MUST PROVIDE FREE PUBLIC EDUCATION REGARDLESS OF TYPE OF DISABILITY ?STUDENTS HAVE ACCESS TO GENERAL EDUCATION CLASSES WITH ACCOMMODAT IONS DISABILITIES: AN OVERVIEW AN OVERVIEW OF THE IDEA OF 1997 3 . History of Special Education Law  they will determine if the child will require special education services or not. All schools and agencies that provide services for children with disabilities must comply with P. L. 94-142 in order to receive federal assistance. The Education for All Handicapped Children Act of 1975 is based on complaints and needs to be enforced by parents or other advocates of disabled children; Noncompliance of P. L. 94-142 will result in funds being stopped for the agency or school involved (Ballard & Zettel, 1978). This seems to be a good incentive for agencies to make sure they are compliant with all the laws governing children with disabilities. There were some differences from the above article on disabilities with the article An Overview of the Individuals with Disabilities Education Act (IDEA) Amendments of 1997. IDEA is organized into four parts to cover all of the provisions for students with disabilities. Also, under IDEA, students have to participate in state assessments, even if it is an alternate assessment from those in regular education. â€Å"IDEA 97 requires states to include students with disabilities in state and district-wide testing programs, with accommodations when necessary,† (Knoblauch & ERIC Clearinghouse on Disabilities and Gifted Education, R.A. , 1998. p. 3). Under IDEA, all students will have an individualized education plan (IEP) that has to be followed to ensure children with disabilities are getting the most out of their education, and needs to include a statement of transition starting at age 14. Another difference is that IDEA 97 includes disciplinary procedures for students with disabilities. It says that students will not be denied an education because of their behavior. It outlines the different strategies for dealing with behavior issues, for example schools are allowed to place a student in an alternate setting if their  behavior is such that they cannot remain in their current setting without disruption. Under IDEA, students have an IEP team that meets to write the IEP for the students, and in a case of behavior issues, the IEP team determines the action that needs to be taken with the student. Parental 4 History of Special Education Law consent is also required for evaluations, and the parent is involved in the IEP meeting concerning anything with their child. Under IDEA, parents are to be keep inform of any school placement, and also the progress of their children. For noncompliance to the IDEA 97 Act, the government  can withhold funding until they are in compliance with all aspects outlined in the IDEA act (Heumann & Hehir, 1997). While there are several differences between both of these articles, there are some similarities also. Under both acts listed, all students regardless of disabilities must be provided with a free public education, and they also must have access to general education classrooms as well, and accommodations have to be met. While it seems that these two articles cover two different laws that were passed, the reality is that they are one in the same. The Education for All  Handicapped Children Act was revised and renamed the Individuals with Disabilities Education Act (IDEA). While the Public Law 94-142 provided that all children with disabilities will receive a free public education, IDEA allows has provisions for transitioning students into high school. As mentioned before, both of these acts provide federal funding for programs for students with disabilities as long as the agencies that are receiving the funds are in compliance with the guidelines. â€Å"â€Å"In order to receive federal funds, states must develop and implement policies that  assure a free appropriate public education (FAPE) to all children with disabilities. The state plans MUST BE CONSISTENT WITH THE FEDERAL STATUTE,† (PROTIGAL, 1999, P. 1). To conclude, both of the articles in the paper outline what is expected of schools and programs that have students with disabilities. Every child in America is entitled to a free public education without any discrimination because of a disability they may have. Each child has the ability to learn, even if it is at a different rate or pace from their peers. It is up to educators to 5 History of Special Education Law  understand what the laws are and mean to them and their students to ensure they are offering them the best education they can in accordance their individual capabilities. 6 History of Special Education Law References Ballard, J. , & Zettel, J. J. (1978). The Managerial Aspects of Public Law 94-142. Exceptional Children, 44(6), 457-462. Retrieved from http://eds. a. ebscohost. com. library. gcu. edu:2048/ehost/pdfviewer/pdfviewer? sid=41ba31e7-5ca7-4b9f-af8b-6397f85b5446%40sessionmgr4003&vid=7&hid=4108 ERIC Clearinghouse on Handicapped and Gifted Children, R. A. (1987). Disabilities: An Overview. ERIC Digest #420. Revised. Retrieved from http://eds. a. ebscohost. com. library. gcu. edu:2048/ehost/detail? sid=649ed845-5bb9-4722- baf1- bf2e12c42623%40sessionmgr4005&vid=1&hid=4103&bdata=JnNpdGU9ZWhvc3QtbGl 2ZSZzY29wZT1zaXRl#db=eric&AN=ED291203 Heumann, J. , & Hehir, T. (1997, September). â€Å"believing in children –. Retrieved from http://www2. ed. gov/offices/OSERS/Policy/IDEA/article2. html Knoblauch, B. , & ERIC Clearinghouse on Disabilities and Gifted Education, R. A. (1998). An Overview of the Individuals with Disabilities Education Act Amendments of 1997 (P. L. 105-17). ERIC DIGEST. RETRIEVED FROM http://eds. a. ebscohost. com. library. gcu. edu:2048/ehost/detail? sid=d91c90f3-6f83-4434- b3b2- bb80ae7660a0%40sessionmgr4002&vid=1&hid=4103&bdata=JnNpdGU9ZWhvc3QtbGl 2ZSZzY29wZT1zaXRl#db=eric&AN=ED430325 Protigal, S. (1999). Public law 94-142 – education of all handicapped children act. Retrieved from http://www. scn. org/~bk269/94-142. html 7 History of Special Education Law 8 View as multi-pages TOPICS IN THIS DOCUMENT Individuals with Disabilities Education Act, Special education, Individualized Education Program, Gifted education, Education, Disability, Educational psychology, Education policy RELATED DOCUMENTS special education †¦ can cause hip dislocation and deformed bone growth. No treatment may be currently available to lessen David’s impairment. Disability: David’s inability to walk is a disability. His level of disability can be improved with physical therapy and special equipment. For example, if he learns to use a walker, with braces, his level of disability will improve considerably. Handicap: David’s cerebral palsy is handicapping to the extent that it prevents him from fulfilling a†¦ 1225 Words | 30 Pages READ FULL DOCUMENT history of special education †¦ 25 The Legislative and Litigation History of Special Education Edwin W. Martin Reed Martin Donna L. Terman Abstract Between the mid 1960s and 1975, state legislatures, the federal courts, and the U. S. Congress spelled out strong educational rights for children with disabilities. Forty-five state legislatures passed laws mandating, encouraging, and/or funding special education programs. Federal†¦ 1225 Words | 15 Pages READ FULL DOCUMENT Special Education Law Analysis †¦ Special Education Law Analysis Special Education Law Analysis Education in the United States has had a reputation of un-uniformity and mistreatment of certain groups especially students with disabilities. However, the recent past has yielded some advancement. Federal legislation has put into place three major laws that have lead to better treatment and higher quality†¦ 1225 Words | 7 Pages READ FULL DOCUMENT Special Education †¦? Case Study Special Education Carolyn Gantt Grand Canyon University: EDA 555 February 12, 2014 Case Study: Student with Special Needs All students have a right to education and safety at the expense of the school that he/she attends, including students with special need that requires special situation with no additional cost. Having such a diverse student body, an administrator†¦ 1225 Words | 5 Pages READ FULL DOCUMENT History of Special Education †¦ Special education has changed in many different ways throughout the last century. The views of they way students with differences should be taught and treated have changed as people have become more open minded. The education laws have also seen a turn about. One major area of education was in a desperate need of changed opinions and beliefs.

Managing Property Businesses Essay Example | Topics and Well Written Essays - 1500 words - 1

Managing Property Businesses - Essay Example based businesses are easy to operate and have no fuss, than one must think again, yes there are exceptions but one is likely to find same fuss in the service based business as in manufacturing business. A service based business that is going to be discussed is â€Å"property business†, it sounds simple to hear it, but very difficult if all things are kept in mind while planning for a property business, the first impression that might appears after listening â€Å"property business† is perhaps small business, with simple operations though it can be very tough to operate it, the property business should be started keeping in mind following few factors. Property businesses provide pure services to the clients, the dealer performs the role of a middleman or a broker, there is a seller and a buyer, the seller or buyer contacts the dealer and the dealer responds to the seller or buyer on a particular property if available, though it has also been seen that people usually buy properties at their own and than sell it to buyers having buying power, so to get the buyer’s and seller’s attention the Location of the office is important as it should be in clear view to the clients or otherwise you should have done heavy investment in advertising to keep them aware. If the business is relocated than there must be so many reasons for that, one mentioned earlier might be location, the other one may be high overheads and perhaps a threat of bankruptcy, or may be the firm was unable to collect the receivables from clients and thus the firm was in loss, so the firm should reduce its operating costs, may be by eliminating employees, hiring people on commission basis rather than going for fixed salaries and so, it would definitely help the firm to operate itself with in the budget. When the business consists of a lot of dealing than the communication side must be very strong, one can say that in such businesses it is all about to convince or persuade the clients, and let them

The Project Risk Profile Essay Example | Topics and Well Written Essays - 2250 words

The Project Risk Profile - Essay Example This essay stresses that the protocol produces meaningful project profiles using a consistent approach and fully quantifying concepts which might be considered non-quantifiable. Importantly, this protocol allows for the assessment of risks and strategic factors which are important for good decision-making. The PRP and SI are somewhat subjective calculations, and the FAP protocol forces management and appraisal teams to consider reasonable values for important, subjective judgments. This paper makes a conclusion that management will reject projects outright if the risks are too great or if the projects do not fit with the company’s overall strategic vision, but using the FAP protocol allows for a full understanding of financial and strategic potentials. Aspects of projects such as deferment, growth or abandonment are important considerations, and the FAP protocol structure allows evaluation teams to include those aspects in the evaluations. Since several sub-models play into the overall structure of the FAP model, evaluators are afforded flexibility. No project is rejected based on a single aspect of consideration, nor are projects accepted which may produce undesirable results because strategy and risk were not accounted for during assessment. The FAP model produces a dynamic and pragmatic approach to capital project evaluations and allows the management and appraisal teams to introduce their judgments into the model in a straightforward and structured w ay.

Analyse the component of a web-marketing strategy and explain how the Assignment

Analyse the component of a web-marketing strategy and explain how the HRBP can add value to the marketing department - Assignment Example The purpose of this paper is to analyze web marketing and how the human resource business partner (HRBP) position can add value to the marketing department. Internet marketing is a new brand of marketing that was born in the 1990’s. During that decade the business world was taken by storm as new dot com companies began to appear by the hundreds each day. At the end of the decade the infamous internet bubble burst as too many companies penetrated the marketplace at once with less than innovative ideas. The business world has changed and web marketing has become a critical success factor in the 21st century. The amount of e-commerce volume has increased a lot. The US e-commerce marketplace reached $153 billion in sales in 2010 (Plunkett Research, 2011). Due to the size of the market companies have to look for ways to improve their web marketing function in order to increase their overall volumes of sales. There are advantages and cons associated with the use of web marketing. On e of the greatest features of web marketing is the ability to increase the customer base of a company. Through the power of the internet web marketing in theory has the capability of reaching 100% of the global population once the world becomes fully online. Another advantage of the implementation of web marketing is cost. Web marketing campaigns are much cheaper than the use of traditional media. It can cost thousands or even millions of dollars to run a 30 second advertisement on television. In 2010 CBS charged between $2.5 million to $2.8 million for a 30 second ad during the Super Bowl (Cbsnews, 2010). A third advantage of the use of web marketing is that a campaign can be implemented very fast. Also web marketing can be beneficial because the advertiser can customized the ads based on the target audience. Despite all the benefits associated with web marketing there are also cons. The use of marketing advertising techniques such as email advertising or pop up ads can be perceive d by the general population as spam. Spam can be defined as unsolicited email often of a commercial nature that are sent indiscriminately to multiple mailing lists, individuals, or newsgroups (Answers, 2011). Another con of the use of web marketing campaigns is that at times it can be difficult to measure the results of a web marketing initiative. A third disadvantage of web marketing is that people can become skeptical about the trustworthiness of the deals offered in the internet due to the large amount of internet scams that have occurred in the past (Tun, 2009). The HRBP position can add a lot of value to the marketing department. Most marketing departments are limited by the internal capabilities and resources within a company. A firm could accomplish more if it joined forces with other marketing teams. The HRBP can help a company by negotiating strategic alliances with other firms. A strategic alliance can be defined as an arrangement between two or more companies that decided to share resources for a particular project (Answers, 2011). The use of strategic alliances is a market entry strategy that can enable firms to penetrate foreign locations. The marketing depar